Henrique Moser’s 1900 poster Paulaner-Bräu München. Tropensichere Flaschenbiere places an exuberant female figure at the centre of its sales pitch. Dressed in traditional clothing embellished with flowers, she raises a foaming glass towards the viewer with an open smile, while a beer bottle catches small points of reflected light. Rich greens surround warm yellows and earthy browns, giving the scene a festive character while keeping the Paulaner name and bottled product firmly in view.

Created at the turn of the twentieth century, the poster belongs to a period when breweries were increasingly addressing a broad consumer market through bold, readily understood commercial imagery. Bottled beer could be branded, distributed and promoted in ways that differed from beer served locally from the barrel. The phrase “Tropensichere Flaschenbiere”—bottled beers presented as suitable for tropical conditions—makes durability part of the advertisement’s appeal. Moser combines that practical claim with warmth, abundance and personal address: rather than relying on product information alone, the poster gives the brand a memorable human presence.

A closer look

The woman’s raised arm establishes the composition’s strongest upward movement. The pale froth rises above the darker beer and spills slightly over the rim, forming a bright accent near the upper part of the design. Her face turns directly outwards, while softly waved hair and a yellow ribbon echo the warmer tones of the drink. This direct gaze collapses the distance between advertisement and audience; the gesture reads at once as presentation, toast and welcome.

Moser devotes particular attention to the figure’s costume. Fine floral patterns appear across the lace neck scarf, while colourful embroidery gives the darker fabric a decorative intricacy that rewards closer inspection. These smaller details are held within broad, clean areas of colour, allowing the figure to remain legible at a glance. Highlights on the bottle and glass add a degree of volume and realism, contrasting with the smoother, flatter treatment of the surrounding design.

A rope-like border curves around the central figure, separating her from the softly described landscape beyond. The framing device concentrates attention without making the composition feel static: its rounded contour answers the arc of the raised arm and the soft forms of the hair and costume. Below, the prominent wording “Paulaner-Bräu München” anchors the image with bold lettering. Illustration and typography therefore perform distinct tasks—the figure attracts and charms, while the lower text delivers the brewery’s identity and product message with immediate clarity.

Context and significance

Commercial posters of this period had to compete for attention in increasingly crowded urban settings. Their effectiveness depended on a clear hierarchy: a striking silhouette, a limited but forceful palette, concise lettering and a subject that could be grasped quickly. Moser’s design follows that logic while retaining a considerable degree of ornamental detail. The cool green setting intensifies the golden beer and yellow accents, while the central figure gives the advertisement an approachable vitality that purely typographic promotion could not supply.

The wording also reveals how manufacturers sought to turn technical reassurance into brand value. “Tropensichere” implies confidence in bottled beer intended to withstand demanding conditions and extended distribution, reflecting the growing prominence of packaged goods in modern commerce. Yet the poster never becomes dry or technical. Its enduring interest lies in that balance between information and spectacle: a practical claim transformed into a richly coloured, sociable image of refreshment.

Choosing the right size and finish

Artwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.

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The model in the listing images is holding the 18x24in (45x60cm) version of this art print.

Where personalisation is available, you can add a short title or dedication, or one considered visual detail. See examples of personalised artwork.

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Selected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and specialist framing are also available. If the exact option you need is not listed, contact our workshop.

This artwork is also available as a float framed canvas, sometimes known as a shadow gap framed canvas or canvas floater. The work is printed on artist's cotton canvas and then stretched over a handmade box frame. We then "float" the canvas inside a wooden frame, which is available in a range of colours (black, dark brown, oak, antique gold and white). This is a wonderful way to present an art print without glazing in front. See some examples of float framed canvas art and explore the differences between my different finishes.