{"product_id":"white-bock-vintage-beer-poster-by-henry-jerome-schile-1889","title":"White Bock Vintage Beer Poster by Henry Jerome Schile, 1889","description":"\u003cp\u003eHenry Jerome Schile’s \u003cem\u003eWhite bock\u003c\/em\u003e (1889) turns a beverage promotion into an abundant pastoral tableau. At its centre, a young woman presents a pale bottle, her striped skirt, flower-trimmed hat and softly coloured dress standing out against the deeper greens and browns of the surrounding landscape. A light-coated goat appears behind her, while two formally dressed men raise a glass and pitcher in the upper right. The prominent words ‘WHITE BOCK’ anchor this lively scene to its commercial subject.\u003c\/p\u003e\n\n\u003cp\u003eSchile, an American artist born in 1829, worked at a time when printed advertising was becoming increasingly polished and pictorially ambitious. Rather than isolating the bottle as a simple product display, he surrounds it with figures, costume, animal life and luxuriant vegetation. The result reflects a late nineteenth-century taste for commercial imagery that borrowed the visual fullness of narrative illustration: the drink is presented not merely as an object, but as the focus of an outdoor social occasion.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe central figure provides the composition with both its strongest vertical and its brightest concentration of colour. Her bottle catches narrow highlights that suggest a glossy surface, while small buttons and floral details reward closer attention. The alternating bands of her skirt introduce a brisk graphic rhythm amid the softer textures of foliage, fabric and fur. Pastel pinks and pale beige temper the surrounding oranges, golds and warm browns, giving her costume a luminous presence without separating it entirely from the landscape.\u003c\/p\u003e\n\n\u003cp\u003eBehind her left shoulder, the goat forms a gently humorous counterpart to the human gathering. Its light coat is carefully modelled, and its compact silhouette emerges clearly against the darker vegetation. On the opposite side, the two men create a second episode within the poster: one holds a glass, the other a pitcher, and their outward gestures suggest convivial exchange. These subsidiary figures also lead the eye diagonally upwards, preventing the composition from settling into a static arrangement around the bottle.\u003c\/p\u003e\n\n\u003cp\u003eThe background is constructed in layers of green trees, shaded ground and lighter openings through the foliage. Soft illumination filtering between the branches produces a dappled effect, setting the highlighted figures against recesses of deeper brown and green. Rocks and low plants in the lower right continue the pastoral setting into the foreground. Throughout, Schile balances descriptive detail with promotional clarity: hat flowers, striped fabric and reflections may attract the eye, but the bottle remains unmistakably central.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003e\u003cem\u003eWhite bock\u003c\/em\u003e belongs to a period in which beverage advertising could be unusually elaborate. Its persuasive appeal rests less on factual information than on atmosphere, sociability and visual abundance. The carefully finished surfaces and saturated colour align it with the richly coloured lithographic imagery admired in late nineteenth-century popular and commercial culture, when posters increasingly competed for attention through pictorial storytelling.\u003c\/p\u003e\n\n\u003cp\u003eWhat distinguishes Schile’s design is the ease with which product, figure and setting are woven together. The bold lettering supplies the direct message, while the surrounding scene gives that message character: playful, convivial and faintly theatrical. Even after its original advertising purpose has receded, the composition remains an absorbing example of how Victorian-era commercial illustration could make an everyday beverage the centre of a remarkably detailed imagined world.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 36x20in (90x50cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"12x18in (30x45cm) \/ Art print","offer_id":67650040988039,"sku":null,"price":39.0,"currency_code":"GBP","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67650041020807,"sku":null,"price":105.0,"currency_code":"GBP","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed canvas","offer_id":67650041053575,"sku":null,"price":110.0,"currency_code":"GBP","in_stock":true},{"title":"14x24in (36x60cm) \/ Art print","offer_id":67650041086343,"sku":null,"price":63.0,"currency_code":"GBP","in_stock":true},{"title":"14x24in (36x60cm) \/ Framed art print","offer_id":67650041119111,"sku":null,"price":150.0,"currency_code":"GBP","in_stock":true},{"title":"14x24in (36x60cm) \/ Framed canvas","offer_id":67650041151879,"sku":null,"price":160.0,"currency_code":"GBP","in_stock":true},{"title":"24x36in (60x90cm) \/ Art print","offer_id":67650041184647,"sku":null,"price":83.0,"currency_code":"GBP","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed art print","offer_id":67650041217415,"sku":null,"price":240.0,"currency_code":"GBP","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed canvas","offer_id":67650041250183,"sku":null,"price":250.0,"currency_code":"GBP","in_stock":true},{"title":"28x45in (70x114cm) \/ Art print","offer_id":67650041282951,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"28x45in (70x114cm) \/ Framed art print","offer_id":67650041315719,"sku":null,"price":460.0,"currency_code":"GBP","in_stock":true},{"title":"28x45in (70x114cm) \/ Framed canvas","offer_id":67650041348487,"sku":null,"price":460.0,"currency_code":"GBP","in_stock":true},{"title":"31x50in (79x127cm) \/ Art print","offer_id":67650041381255,"sku":null,"price":210.0,"currency_code":"GBP","in_stock":true},{"title":"31x50in (79x127cm) \/ Framed art print","offer_id":67650041414023,"sku":null,"price":875.0,"currency_code":"GBP","in_stock":true},{"title":"31x50in (79x127cm) \/ Framed canvas","offer_id":67650041446791,"sku":null,"price":820.0,"currency_code":"GBP","in_stock":true},{"title":"33x60in (84x150cm) \/ Art print","offer_id":67650041479559,"sku":null,"price":305.0,"currency_code":"GBP","in_stock":true},{"title":"33x60in (84x150cm) \/ Framed art print","offer_id":67650041512327,"sku":null,"price":1400.0,"currency_code":"GBP","in_stock":true},{"title":"33x60in (84x150cm) \/ Framed canvas","offer_id":67650041545095,"sku":null,"price":1300.0,"currency_code":"GBP","in_stock":true},{"title":"44x70in (112x178cm) \/ Art print","offer_id":67650041577863,"sku":null,"price":515.0,"currency_code":"GBP","in_stock":true},{"title":"44x70in (112x178cm) \/ Framed art print","offer_id":67650041610631,"sku":null,"price":1875.0,"currency_code":"GBP","in_stock":true},{"title":"44x70in (112x178cm) \/ Framed canvas","offer_id":67650041643399,"sku":null,"price":1750.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/0344\/8638\/files\/file_5119e427-4e29-4d3e-8459-2b46d92f39cc.jpg?v=1791405650","url":"https:\/\/uniquemaps.co.uk\/products\/white-bock-vintage-beer-poster-by-henry-jerome-schile-1889","provider":"The Unique Maps Co.","version":"1.0","type":"link"}