{"product_id":"vieux-systeme-rigolo-vintage-genever-poster-1925","title":"Vieux Système Rigolo Vintage Genever Poster, 1925","description":"\u003cp\u003e\u003cem\u003eOude Genever-Vieux Système Rigolo (1925–1930)\u003c\/em\u003e, created by the Belgian firm Lithographie Artistique and issued in 1925, turns the promotion of a traditional spirit into a lively social performance. Two impeccably dressed men dominate the foreground: one presents the bottle with theatrical enthusiasm while the other raises a small glass. Their black-and-white evening clothes stand crisply against a deep navy ground, animated by vivid red lettering, warm cream details and flashes of pink and gold.\u003c\/p\u003e\n\n\u003cp\u003eThe poster advertises oude genever, the juniper-flavoured spirit associated with the Low Countries. Its imagery belongs to an era in which commercial posters gave established products a distinctly modern public personality. Here, an old-style drink is not surrounded by barrels, rustic interiors or nostalgic symbolism; instead, it appears in a polished world of fashionable dress, conviviality and graphic spectacle. The bilingual Dutch and French wording reflects the poster’s Belgian setting, while the bold visual hierarchy makes the brand legible at a glance.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe composition descends from typography to action. Across the upper section, the product name is set in broad, stylised lettering, its red and white forms made especially forceful by the dark blue field. Below, the two principal figures overlap the busier social scene behind them. This contrast between strongly defined foreground characters and more loosely suggested background patrons creates depth without sacrificing the flat, emphatic character of the design.\u003c\/p\u003e\n\n\u003cp\u003eThe men are differentiated through gesture and detail. The bottle-holder, wearing a black hat, leans into the presentation with an expansive pose; his companion steadies the glass at the lower left. A pink rose pinned to a lapel adds a small note of refinement amid the poster’s harder contrasts. Subtle variations in the dark jackets keep the formal clothing from becoming a single black mass, while the faces and shirtfronts provide pale accents that lead the eye between bottle, glass and expression.\u003c\/p\u003e\n\n\u003cp\u003eA decorative deep-blue border contains the activity, with a cream band along the bottom offering a quieter base for the distillery information. The wording “STOKERIJ – DISTILLERIE TH. BEKAERT” is followed by “ST. AMANDSBERG MONT ST. AMAND”, again pairing Dutch and French. Decorative swirls and glimpsed figures in the upper background suggest a festive gathering, but they remain secondary to the clear commercial sequence: name, personalities, bottle and maker.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eLithographie Artistique was active in Belgium during the late nineteenth and early twentieth centuries, when illustrated advertising had become an essential part of urban visual culture. Posters needed to function at speed, competing for attention through recognisable silhouettes, condensed narratives and assertive lettering. This design does all three. The exchange between the two gentlemen provides a miniature scene of sociability, while the restricted palette ensures that the product message remains immediate.\u003c\/p\u003e\n\n\u003cp\u003eIts Art Deco-style character lies less in elaborate ornament than in simplification: flat colour, clean-edged forms, rhythmic typography and an elegant compression of space. Yet the poster retains a humorous, almost stage-like energy. That balance between sophistication and exuberance gives \u003cem\u003eOude Genever-Vieux Système Rigolo\u003c\/em\u003e its particular appeal—a period advertisement in which typography, fashion and convivial gesture work together to make a traditional drink feel thoroughly contemporary.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67633360961927,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67633360994695,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67633361027463,"sku":null,"price":70.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67633361060231,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67633361092999,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67633361125767,"sku":null,"price":70.0,"currency_code":"GBP","in_stock":true},{"title":"12x16in (30x40cm) \/ Art print","offer_id":67633361158535,"sku":null,"price":39.0,"currency_code":"GBP","in_stock":true},{"title":"12x16in (30x40cm) \/ Framed art print","offer_id":67633361191303,"sku":null,"price":105.0,"currency_code":"GBP","in_stock":true},{"title":"12x16in (30x40cm) \/ Framed canvas","offer_id":67633361224071,"sku":null,"price":110.0,"currency_code":"GBP","in_stock":true},{"title":"A3 (297x420mm) \/ Art print","offer_id":67633361256839,"sku":null,"price":39.0,"currency_code":"GBP","in_stock":true},{"title":"A3 (297x420mm) \/ Framed art print","offer_id":67633361289607,"sku":null,"price":105.0,"currency_code":"GBP","in_stock":true},{"title":"A3 (297x420mm) \/ Framed canvas","offer_id":67633361322375,"sku":null,"price":110.0,"currency_code":"GBP","in_stock":true},{"title":"16x20in (40x50cm) \/ Art print","offer_id":67633361355143,"sku":null,"price":57.0,"currency_code":"GBP","in_stock":true},{"title":"16x20in (40x50cm) \/ Framed art print","offer_id":67633361387911,"sku":null,"price":130.0,"currency_code":"GBP","in_stock":true},{"title":"16x20in (40x50cm) \/ Framed canvas","offer_id":67633361420679,"sku":null,"price":140.0,"currency_code":"GBP","in_stock":true},{"title":"18x24in (45x60cm) \/ Art print","offer_id":67633361453447,"sku":null,"price":63.0,"currency_code":"GBP","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed art print","offer_id":67633361486215,"sku":null,"price":150.0,"currency_code":"GBP","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed canvas","offer_id":67633361518983,"sku":null,"price":160.0,"currency_code":"GBP","in_stock":true},{"title":"A2 (420x594mm) \/ Art print","offer_id":67633361551751,"sku":null,"price":63.0,"currency_code":"GBP","in_stock":true},{"title":"A2 (420x594mm) \/ Framed art print","offer_id":67633361584519,"sku":null,"price":150.0,"currency_code":"GBP","in_stock":true},{"title":"A2 (420x594mm) \/ Framed canvas","offer_id":67633361617287,"sku":null,"price":160.0,"currency_code":"GBP","in_stock":true},{"title":"20x28in (50x70cm) \/ Art print","offer_id":67633361650055,"sku":null,"price":77.0,"currency_code":"GBP","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed art print","offer_id":67633361682823,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed canvas","offer_id":67633361715591,"sku":null,"price":220.0,"currency_code":"GBP","in_stock":true},{"title":"24x36in (60x90cm) \/ Art print","offer_id":67633361748359,"sku":null,"price":84.0,"currency_code":"GBP","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed art print","offer_id":67633361781127,"sku":null,"price":230.0,"currency_code":"GBP","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed canvas","offer_id":67633361813895,"sku":null,"price":250.0,"currency_code":"GBP","in_stock":true},{"title":"A1 (594x841mm) \/ Art print","offer_id":67633361846663,"sku":null,"price":84.0,"currency_code":"GBP","in_stock":true},{"title":"A1 (594x841mm) \/ Framed art print","offer_id":67633361879431,"sku":null,"price":230.0,"currency_code":"GBP","in_stock":true},{"title":"A1 (594x841mm) \/ Framed canvas","offer_id":67633361912199,"sku":null,"price":250.0,"currency_code":"GBP","in_stock":true},{"title":"28x40in (70x100cm) \/ Art print","offer_id":67633361944967,"sku":null,"price":110.0,"currency_code":"GBP","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed art print","offer_id":67633361977735,"sku":null,"price":305.0,"currency_code":"GBP","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed canvas","offer_id":67633362010503,"sku":null,"price":305.0,"currency_code":"GBP","in_stock":true},{"title":"30x40in (75x100cm) \/ Art print","offer_id":67633362043271,"sku":null,"price":110.0,"currency_code":"GBP","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed art print","offer_id":67633362076039,"sku":null,"price":305.0,"currency_code":"GBP","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed canvas","offer_id":67633362108807,"sku":null,"price":305.0,"currency_code":"GBP","in_stock":true},{"title":"A0 (841x1189mm) \/ Art print","offer_id":67633362141575,"sku":null,"price":145.0,"currency_code":"GBP","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed art print","offer_id":67633362174343,"sku":null,"price":765.0,"currency_code":"GBP","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed canvas","offer_id":67633362207111,"sku":null,"price":720.0,"currency_code":"GBP","in_stock":true},{"title":"37x50in (94x127cm) \/ Art print","offer_id":67633362239879,"sku":null,"price":185.0,"currency_code":"GBP","in_stock":true},{"title":"37x50in (94x127cm) \/ Framed art print","offer_id":67633362272647,"sku":null,"price":920.0,"currency_code":"GBP","in_stock":true},{"title":"37x50in (94x127cm) \/ Framed canvas","offer_id":67633362305415,"sku":null,"price":865.0,"currency_code":"GBP","in_stock":true},{"title":"45x60in (114x150cm) \/ Art print","offer_id":67633362338183,"sku":null,"price":250.0,"currency_code":"GBP","in_stock":true},{"title":"45x60in (114x150cm) \/ Framed art print","offer_id":67633362370951,"sku":null,"price":1400.0,"currency_code":"GBP","in_stock":true},{"title":"45x60in (114x150cm) \/ Framed canvas","offer_id":67633362403719,"sku":null,"price":1300.0,"currency_code":"GBP","in_stock":true},{"title":"52x70in (132x178cm) \/ Art print","offer_id":67633362436487,"sku":null,"price":415.0,"currency_code":"GBP","in_stock":true},{"title":"52x70in (132x178cm) \/ Framed art print","offer_id":67633362469255,"sku":null,"price":1875.0,"currency_code":"GBP","in_stock":true},{"title":"52x70in (132x178cm) \/ Framed canvas","offer_id":67633362502023,"sku":null,"price":1750.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/0344\/8638\/files\/file_2722d026-37d5-49fa-9a44-94ac60b3013c.jpg?v=1791240379","url":"https:\/\/uniquemaps.co.uk\/products\/vieux-systeme-rigolo-vintage-genever-poster-1925","provider":"The Unique Maps Co.","version":"1.0","type":"link"}