{"product_id":"dessower-schlossbrauerei-vintage-bock-beer-poster-by-hans-lindenstaedt-1898","title":"Dessower Schlossbrauerei Vintage Bock Beer Poster by Hans Lindenstaedt, 1898","description":"\u003cp\u003eHans Lindenstaedt’s \u003cem\u003eBockbier. Dessower Schlossbrauerei Theodor Gilka\u003c\/em\u003e, dated 1898, turns a beer advertisement into a piece of exuberant visual comedy. A rosy-cheeked reveller in a brilliant red fool’s cap clasps a placid white goat to his side while presenting a foaming glass mug. Closely cropped and set against a warm beige ground, the pair fill almost the entire composition; below them, the word “BOCKBIER” appears in emphatic red lettering, giving the poster the directness required of an advertisement seen at a glance.\u003c\/p\u003e\n\n\u003cp\u003eThe goat is more than a cheerful mascot. In German, \u003cem\u003eBock\u003c\/em\u003e means a billy goat as well as denoting the strong beer style, allowing Lindenstaedt to build the promotion around an instantly legible visual pun. Created for the Dessower Schlossbrauerei and Theodor Gilka, the poster belongs to a period when breweries were increasingly using richly coloured, pictorial advertising to distinguish their products. Rather than relying on a name alone, such designs joined lettering, character and humour into a memorable commercial identity.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe figures are arranged in a compact, asymmetrical embrace. The man occupies the left half of the poster, his body angled towards the goat at the right; their heads draw close together near the centre, creating a conspiratorial, almost affectionate encounter. His shadowed face, ruddy cheeks and broad expression contrast with the animal’s pale, calmly modelled head. Fine dark lines articulate the goat’s fur, muzzle and horns, while stronger contours keep both figures clear against the uncluttered background.\u003c\/p\u003e\n\n\u003cp\u003eColour establishes the poster’s festive pitch. The saturated vermilion-red of the cap and clothing is set against creamy white fur, with black and grey supplying definition. Small green bells hanging from the fool’s cap add an easily missed accent, their rounded shading giving them a tangible weight. At the lower centre, the beer mug catches sharp highlights along its glass surface; its crown of white foam echoes the goat’s coat and links the advertised drink visually to the comic emblem above it.\u003c\/p\u003e\n\n\u003cp\u003eThe typography forms a second stage beneath the illustration. “BOCKBIER” dominates in large decorative capitals, while “Dessower Schlossbrauerei” and “THEODOR GILKA” establish the brewery and name in a more condensed hierarchy. The varied scale prevents the wording from becoming a mere caption: it acts as part of the composition, balancing the dense group of figures with a firm horizontal base. A thin dark border contains the energetic forms and gives the otherwise open beige field a crisp graphic edge.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eBy the end of the nineteenth century, the advertising poster had become a particularly effective meeting point between illustration and commerce. Bold colour, simplified depth and large lettering allowed an image to communicate quickly in public space, while distinctive characters encouraged recognition and recall. Lindenstaedt’s design demonstrates that logic with unusual economy. There is little background and no elaborate narrative; instead, the drink, its name and its goat emblem are compressed into one theatrical encounter.\u003c\/p\u003e\n\n\u003cp\u003eWhat gives the poster its continuing appeal is the precision with which humour serves graphic clarity. The jester’s bells, the goat’s composed expression and the gleaming mug reward closer inspection, yet the essential message remains immediate. It is a lively example of late nineteenth-century beverage advertising in which an everyday product is given a personality through colour, typography and an ingenious play on words.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67633395564935,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67633395597703,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67633395630471,"sku":null,"price":70.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67633395663239,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67633395696007,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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