{"product_id":"d-g-yuengling-jr-brewing-co-vintage-bock-beer-poster-by-louis-deutz-1890","title":"D.G. Yuengling Jr. Brewing Co. Vintage Bock Beer Poster by Louis Deutz, 1890","description":"\u003cp\u003eLouis Deutz’s \u003cem\u003eD.G. Yuengling Jr. Brewing Co., Bock Beer\u003c\/em\u003e, created in 1890, builds its sales pitch around a magnificently theatrical figure: a bearded king in crown and patterned robes, raising a foaming stein as though proposing a ceremonial toast. Rich crimson, deep green and gleaming gold crowd the vertical composition, while a horned goat, curling foliage and an inset view of a brewery turn the advertisement into an elaborate pageant of beer, tradition and abundance.\u003c\/p\u003e\n\n\u003cp\u003eThe poster belongs to the increasingly sophisticated world of late nineteenth-century American beverage advertising, when breweries used bold commercial imagery to distinguish their products in a competitive market. Bock beer offered especially fertile ground for visual invention. Traditionally associated with seasonal brewing, it was frequently represented by a goat because the German word \u003cem\u003eBock\u003c\/em\u003e also means a billy goat. Deutz makes that familiar emblem part of a broader fantasy of ceremony and prestige, presenting the drink not as an everyday refreshment but as an occasion in itself.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe king dominates the centre of the design. His long hair and beard frame a face turned towards the raised stein, while the crown and ornate cloak establish an exaggerated courtly splendour. Highlights catch the beer, the vessel and the gold details of his costume, sharpening them against the intense red of the robe. The treatment is polished and figurative, but deliberately larger than life: product endorsement becomes royal proclamation.\u003c\/p\u003e\n\n\u003cp\u003eTo the left, the goat introduces a more playful note. Its curved horns and finely described coat stand out amid vigorous green vines and decorative flourishes, creating a lively contrast with the king’s formal bearing. These overlapping forms give the poster a dense, layered quality; there is very little inactive space, yet the principal motifs remain clearly ordered around the central figure. Red and green provide the strongest opposition, linked by warm browns, pale blue passages and repeated flashes of gold.\u003c\/p\u003e\n\n\u003cp\u003eTypography anchors this profusion of imagery. “D.G. Yuengling Jr. Brewing Co.” appears prominently across the upper section, while the words “Bock Beer” form a substantial decorative statement below. Rather than sitting apart from the illustration, the lettering participates in its ornamental rhythm. At the lower right, a comparatively subdued view of brewery buildings introduces an industrial counterpoint to the fantasy above, connecting the regal toast and heraldic decoration to a recognisable place of production. A monogram-like emblem and faint border further reinforce the poster’s carefully constructed graphic hierarchy.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eCommercial posters of this period often borrowed the visual languages of portraiture, heraldry and historical costume to suggest longevity and distinction. Here, Deutz combines those associations with immediate advertising clarity: the stein identifies the pleasure being offered, the goat signals bock beer, and the brewery view grounds the brand in manufacture. The composition could be read quickly from a distance, but its patterned clothing, animal detail, architectural vignette and ornamental lettering rewarded closer attention.\u003c\/p\u003e\n\n\u003cp\u003eWhat makes the design particularly engaging is the balance between grandeur and humour. The crowned drinker lends the beer mock-ceremonial authority, while the watchful goat keeps the scene firmly within the exuberant world of seasonal brewing imagery. It is both an advertisement and a compact example of how late nineteenth-century graphic art could turn a single beverage into an entire visual spectacle.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67633329471879,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67633329504647,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67633329537415,"sku":null,"price":70.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67633329570183,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67633329602951,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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