{"product_id":"vintage-bock-beer-poster-1883","title":"Vintage Bock Beer Poster, 1882","description":"\u003cp\u003e\u003cem\u003eBock Bier\u003c\/em\u003e, created by the American firm Wittemann Bros. in 1882, turns a beer advertisement into a scene of cheerful commotion. A tightly packed crowd of men reaches towards a raised drinking mug, their eager faces, outstretched hands and jostling poses gathering around the rounded form of a barrel. At the lower right stands the design’s comic counterweight: a goat, alert and unexpectedly self-possessed amid the surrounding bustle. Warm browns, soft yellows and flashes of orange give the composition the convivial glow of a crowded tavern.\u003c\/p\u003e\n\n\u003cp\u003eThe goat is more than an amusing mascot. Bock is a strong beer associated with the German brewing tradition, and the word \u003cem\u003eBock\u003c\/em\u003e also means a billy goat in German; brewers and advertisers consequently adopted the animal as a memorable visual pun. Made at a time when vivid commercial lithography was increasingly used to promote food and drink to urban consumers, the design belongs to a flourishing late nineteenth-century culture of pictorial advertising. Rather than relying on lettering alone, Wittemann Bros. gives the beverage a cast of characters and a miniature comic drama.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe action is concentrated in the foreground, where faces and gestures overlap in a dense, almost theatrical arrangement. Men in varied hats crane forward from the upper left, while others press in from behind, each distinguished by a different expression: expectation, delight, impatience or open-mouthed excitement. Spectacles, wrinkles, moustaches and the folds of coats provide small points of characterisation. The many reaching hands are especially effective, creating a visual rhythm that leads towards the beer mug and makes the crowd appear to surge across the page.\u003c\/p\u003e\n\n\u003cp\u003eBelow them, the barrel anchors the movement with its broad curve, visible wood grain and horizontal metal bands. Its substantial shape contrasts with the angular elbows and animated fingers above. The goat occupies a clearer pocket of space on the right, its textured fur set against the smoother modelling of the human faces and clothing. This division gives the animal particular prominence: it is part of the scene, yet also reads instantly as the emblematic “bock” of the title.\u003c\/p\u003e\n\n\u003cp\u003eThe pale, lightly detailed background keeps attention on the figures, while the palette unifies their varied costumes. Beige and warm grey establish the base; orange, muted green and soft yellow enliven hats, garments and highlighted faces without disturbing the overall warmth. At the lower centre, the words “Bock Bier” appear in bold, ornate lettering. Their decorative energy matches the crowd above, ensuring that the product name functions both as information and as part of the spectacle.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eLate nineteenth-century beverage advertising often depended upon immediacy: a poster had to be legible at a glance, memorable in its imagery and closely associated with pleasure or sociability. \u003cem\u003eBock Bier\u003c\/em\u003e achieves this through caricature-like expression and unusually compressed action. Its flat areas of colour give the design graphic force, while softer tonal transitions across cheeks, coats and the goat’s coat lend the scene enough detail to reward closer inspection.\u003c\/p\u003e\n\n\u003cp\u003eThe result is an advertisement with the narrative richness of a comic illustration. Its appeal lies not only in the period branding, but in the way Wittemann Bros. orchestrates appetite itself: every gaze, hand and tilted body points towards the coveted drink. The goat, meanwhile, completes the joke with quiet efficiency, making the brewing term visible even before the ornate title is read.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/it\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 16x20in (40x50cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/it\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/it\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/it\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/it\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67630746534279,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67630746567047,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67630746599815,"sku":null,"price":70.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67630746632583,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67630746665351,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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