Van Velsen Brewery Vintage Beer Poster by Armand Rassenfosse, 1896
Opera d’arte autentica
L’opera d’arte che stampiamo è fedelmente restaurata dalla fonte originale - solitamente un museo, una biblioteca o una collezione privata. Non sostituiamo mai, ridisegniamo o inventiamo l’opera dell’artista usando l’IA generativa.
Restaurata nel nostro laboratorio di Londra dall’opera originale del 1896 e stampata in qualità museale. Descrizione completa
L’offerta del Collezionista
Scegli due opere idonee e ricevi il 20% di sconto su entrambe. Scegline tre e quella al prezzo più basso è in omaggio, con un risparmio massimo del 33%.
Abbina liberamente mappe standard idonee e stampe d’arte fine art. Non è richiesto alcun codice; l’offerta viene applicata automaticamente al checkout.
Sono incluse le configurazioni standard su ordinazione. Sono esclusi formati su misura, design personalizzati e lavori su commissione.
Hai bisogno di consegne a indirizzi diversi? Contattaci prima di effettuare l’ordine.L’offerta del Collezionista
Scegli due opere idonee e ricevi il 20% di sconto su entrambe. Scegline tre e quella al prezzo più basso è in omaggio, con un risparmio massimo del 33%.
Abbina liberamente mappe standard idonee e stampe d’arte fine art. Non è richiesto alcun codice; l’offerta viene applicata automaticamente al checkout.
Sono incluse le configurazioni standard su ordinazione. Sono esclusi formati su misura, design personalizzati e lavori su commissione.
Hai bisogno di consegne a indirizzi diversi? Contattaci prima di effettuare l’ordine.
Restaurato a Londra • Stampato e incorniciato in the UK
Opera d’arte autentica
L’opera d’arte che stampiamo è fedelmente restaurata dalla fonte originale - solitamente un museo, una biblioteca o una collezione privata. Non sostituiamo mai, ridisegniamo o inventiamo l’opera dell’artista usando l’IA generativa.
Restaurata dall’opera originale del 1896 e stampata in qualità museale. Descrizione completa
Scegli il formato
Scegli la finitura
(Maggiori informazioni)
Gift message & custom finish
If you want to add a gift message, or a finish (jigsaw, aluminium board, etc.) that is not available here, please request it in the "order note" when you check out.
Every order is custom made, so if you need the size adjusted slightly, or printed on an unusual material, just let us know. We've done thousands of custom orders over the years, so there's (almost) nothing we can't manage.
You can also contact us before you order, if you prefer!
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Armand Rassenfosse’s Grande Brasserie Van Velsen frères. Bornhem, dated 1896, gives a brewery advertisement the poised assurance of a society portrait. A...
Continua a leggereArmand Rassenfosse’s Grande Brasserie Van Velsen frères. Bornhem, dated 1896, gives a brewery advertisement the poised assurance of a society portrait. A red-haired woman occupies the centre of the tall composition, lifting a transparent glass to her lips with an unhurried, almost ceremonial air. Around her, emphatic red lettering and a warm range of cream, russet and orange turn a simple act of drinking into an immediately legible commercial message.
The poster belongs to the sophisticated advertising culture of fin-de-siècle Belgium, a period in which the boundary between fine art and commercial design was notably fluid. Artists regularly produced advertisements, trade cards and other promotional graphics, bringing close observation and decorative discipline to material intended for public circulation. Rassenfosse, a Belgian artist and printmaker known for illustration and lithography, was particularly well equipped for this world: here, clarity of communication is matched by a distinctly elegant treatment of figure, lettering and colour.
A closer look
The composition is organised around a carefully controlled exchange between words and figure. “GRANDE BRASSERIE” stretches across the upper field in substantial red capitals, establishing the nature of the enterprise before the eye settles on the woman below. The Van Velsen name and Bornhem return prominently near the lower edge, effectively enclosing the central figure between two bands of information. Slight shadowing gives the letters additional weight without disturbing the poster’s predominantly flat, graphic character.
Rassenfosse crops the woman closely, concentrating attention on her face, hand and raised glass. Her reddish-brown hair and softly modelled skin stand out against a pale beige ground, while the orange and russet tones of her clothing deepen the warmth of the palette. The sleeves appear full and textural, lending the figure volume within an otherwise shallow pictorial space. By contrast, the glass is treated with delicate transparency: faint reflections and changes of tone make it visible without allowing it to compete with the sitter’s expression.
The background contributes through restraint. Its gentle tonal transition provides a luminous setting rather than a fully described interior, removing anything that might distract from the drinker or the brewery’s name. Decorative detail is similarly reserved, appearing most noticeably along the base of the design. This balance of softness and force is central to the poster’s effect: the figure is intimate and serene, while the typography remains forthright enough to be read as advertising.
Context and significance
Commercial posters of the 1890s had to perform several tasks at once. They needed to command attention, identify a business quickly and associate that name with a memorable mood or social character. Rather than illustrating brewery production, buildings or industrial equipment, Rassenfosse focuses on the experience of consumption. The composed female figure supplies the advertisement with refinement and human immediacy, presenting the Grande Brasserie Van Velsen frères as a polished modern enterprise.
The design also reflects the broader decorative ambitions of Art Nouveau-era visual culture without sacrificing practical directness. Curving contours, warm colour and an elegantly staged figure coexist with a firm typographic hierarchy. What remains especially compelling is this tension between portrait-like intimacy and public display: a quiet sip becomes the still centre of a bold promotional composition.
Choosing the right size and finish
Artwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.
If you need an exact size, specialist framing or help planning a larger display, ask our workshop for advice.
The model in the listing images is holding the 18x24in (45x60cm) version of this art print.
Where personalisation is available, you can add a short title or dedication, or one considered visual detail. See examples of personalised artwork.
Choose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. See examples of our Aged artwork.
Every piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.
Framed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.
Selected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and specialist framing are also available. If the exact option you need is not listed, contact our workshop.
This artwork is also available as a float framed canvas, sometimes known as a shadow gap framed canvas or canvas floater. The work is printed on artist's cotton canvas and then stretched over a handmade box frame. We then "float" the canvas inside a wooden frame, which is available in a range of colours (black, dark brown, oak, antique gold and white). This is a wonderful way to present an art print without glazing in front. See some examples of float framed canvas art and explore the differences between my different finishes.
Armand Rassenfosse’s Grande Brasserie Van Velsen frères. Bornhem, dated 1896, gives a brewery advertisement the poised assurance of a society portrait. A red-haired woman occupies the centre of the tall composition, lifting a transparent glass to her lips with an unhurried, almost ceremonial air. Around her, emphatic red lettering and a warm range of cream, russet and orange turn a simple act of drinking into an immediately legible commercial message.
The poster belongs to the sophisticated advertising culture of fin-de-siècle Belgium, a period in which the boundary between fine art and commercial design was notably fluid. Artists regularly produced advertisements, trade cards and other promotional graphics, bringing close observation and decorative discipline to material intended for public circulation. Rassenfosse, a Belgian artist and printmaker known for illustration and lithography, was particularly well equipped for this world: here, clarity of communication is matched by a distinctly elegant treatment of figure, lettering and colour.
A closer look
The composition is organised around a carefully controlled exchange between words and figure. “GRANDE BRASSERIE” stretches across the upper field in substantial red capitals, establishing the nature of the enterprise before the eye settles on the woman below. The Van Velsen name and Bornhem return prominently near the lower edge, effectively enclosing the central figure between two bands of information. Slight shadowing gives the letters additional weight without disturbing the poster’s predominantly flat, graphic character.
Rassenfosse crops the woman closely, concentrating attention on her face, hand and raised glass. Her reddish-brown hair and softly modelled skin stand out against a pale beige ground, while the orange and russet tones of her clothing deepen the warmth of the palette. The sleeves appear full and textural, lending the figure volume within an otherwise shallow pictorial space. By contrast, the glass is treated with delicate transparency: faint reflections and changes of tone make it visible without allowing it to compete with the sitter’s expression.
The background contributes through restraint. Its gentle tonal transition provides a luminous setting rather than a fully described interior, removing anything that might distract from the drinker or the brewery’s name. Decorative detail is similarly reserved, appearing most noticeably along the base of the design. This balance of softness and force is central to the poster’s effect: the figure is intimate and serene, while the typography remains forthright enough to be read as advertising.
Context and significance
Commercial posters of the 1890s had to perform several tasks at once. They needed to command attention, identify a business quickly and associate that name with a memorable mood or social character. Rather than illustrating brewery production, buildings or industrial equipment, Rassenfosse focuses on the experience of consumption. The composed female figure supplies the advertisement with refinement and human immediacy, presenting the Grande Brasserie Van Velsen frères as a polished modern enterprise.
The design also reflects the broader decorative ambitions of Art Nouveau-era visual culture without sacrificing practical directness. Curving contours, warm colour and an elegantly staged figure coexist with a firm typographic hierarchy. What remains especially compelling is this tension between portrait-like intimacy and public display: a quiet sip becomes the still centre of a bold promotional composition.
Choosing the right size and finish
Artwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.
If you need an exact size, specialist framing or help planning a larger display, ask our workshop for advice.
The model in the listing images is holding the 18x24in (45x60cm) version of this art print.
Where personalisation is available, you can add a short title or dedication, or one considered visual detail. See examples of personalised artwork.
Choose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. See examples of our Aged artwork.
Every piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.
Framed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.
Selected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and specialist framing are also available. If the exact option you need is not listed, contact our workshop.
This artwork is also available as a float framed canvas, sometimes known as a shadow gap framed canvas or canvas floater. The work is printed on artist's cotton canvas and then stretched over a handmade box frame. We then "float" the canvas inside a wooden frame, which is available in a range of colours (black, dark brown, oak, antique gold and white). This is a wonderful way to present an art print without glazing in front. See some examples of float framed canvas art and explore the differences between my different finishes.
Molte delle nostre mappe e stampe d’arte vengono scelte come regali premurosi per case, uffici, studi e luoghi significativi.
Scegli un’opzione incorniciata per il regalo più semplice, pronto da appendere, oppure scegli una stampa non incorniciata se il destinatario preferisce selezionare la propria cornice.
Realizziamo gli ordini localmente in 23 paesi in tutto il mondo, così i regali possono spesso essere prodotti vicino al destinatario. Questo li aiuta ad arrivare più rapidamente, a viaggiare in maggiore sicurezza e a evitare sorprese legate a dazi doganali o di importazione.
- Possiamo consegnare direttamente al destinatario
- I pezzi incorniciati arrivano pronti da appendere
- Le stampe non incorniciate sono accuratamente imballate in un robusto tubo protettivo
- Quasi ogni ordine viene realizzato localmente, per regali più rapidi e sicuri
- Il reso entro 90 giorni dà al destinatario il tempo di decidere
Se non sei sicuro di cosa scegliere, ti invitiamo a contattarci. Possiamo aiutarti a scegliere la mappa, il formato, la finitura o l’opzione di consegna più adatti.
Most orders are made locally and delivered in around 2–3 working days, depending on the product, size and destination.
We print and frame maps and artwork in 24 countries around the world, so your order is usually made close to you or your recipient. That means faster delivery, less time in transit, and no customs or import duty surprises.
Personalised and customised pieces usually take an extra 1–2 working days, because we prepare your design and send it to you for approval before printing.
Very large framed orders can take a little longer, as they need extra care in production and delivery.
Every order is carefully packaged: unframed prints are sent in a strong protective tube, while framed pieces are securely packed with protective materials around the frame.
If you need your order by a particular date, please contact us before ordering. We’ll check the best production route and delivery option for your location.
Express delivery is available at checkout for most countries. Next-day delivery is available in the UK, US, Singapore and the UAE.
Your order is covered by our 90-day returns policy and 10-year guarantee.
Our standard frame is a gallery-style black ash hardwood frame, with a simple, modern look. It is approximately 20mm (0.8in) wide. You can also view some lovely customer photos of framed maps and art.
We use super-clear acrylic glazing, also known as Perspex or Acrylite, instead of traditional glass. It is lighter, safer, and has lower reflectivity, giving the artwork a clearer, cleaner appearance.
Six standard frame colours are available at no extra cost: black, dark brown, dark grey, oak, white, and antique gold. Custom framing and mounting/matting is also available for customers looking for something more specific.
Most maps, art prints, and illustrations are also available as a framed canvas. We use matte cotton canvas, stretch it over a sustainably sourced wooden box frame, and then float the piece within a wooden outer frame. The finished result is beautifully presented, with no glazing between you and the artwork.
All frames are supplied ready to hang, with either string or brackets fitted to the back. Very large frames will include heavy-duty hanging plates and/or a mounting baton. If you have any questions, please get in touch.
We can also supply old maps and artwork on canvas, foam board, cotton rag, and other materials.
If you would prefer to frame your map or artwork yourself, please read our size guide before ordering.
Lavoriamo con interior designer, realtà del settore hospitality, professionisti del settore immobiliare, uffici e acquirenti aziendali per singoli pezzi e progetti coordinati di più ampia portata.
Quest'opera può essere adattata a una specifica parete, stanza o progetto e il nostro laboratorio può aiutare a coordinare dimensioni, materiale e incorniciatura prima della produzione.
- Dimensioni precise, extra-large e su misura
- Incorniciatura personalizzata, montaggio e materiali alternativi
- Pezzi coordinati per più stanze o sedi
- Personalizzazione dell'opera, per regolarne il colore e lo stile
- Consulenza su arte e incorniciatura da parte del nostro laboratorio
- Produzione locale per progetti in tutto il mondo
Ogni stampa artistica restaurata inizia dall’opera originale dell’artista—mai da una sostituzione generata dall’IA.
Il nostro studio di Londra lavora a partire da materiali di origine accuratamente selezionati da musei, biblioteche, archivi e collezioni private. Restauriamo i danni dovuti all’età, i colori sbiaditi e le imperfezioni di riproduzione, preservando al contempo la composizione, il tratto del pennello, il segno, la texture e il carattere d’epoca dell’artista.
Non utilizziamo l’IA generativa per ridisegnare, reinterpretare o inventare l’opera. Il restauro digitale viene impiegato solo per recuperare e riprodurre l’opera originale nel modo più fedele possibile.
Una volta restaurata, l’opera master viene preparata per il formato e la finitura da te scelti. Il tuo pezzo viene quindi stampato e, se selezionato, incorniciato vicino alla destinazione di consegna.
Le nostre stampe artistiche giclée utilizzano carta opaca archivistica senza acidi da 200 g/m² e inchiostri pigmentati resistenti allo sbiadimento, per una finitura ricca e di qualità museale. Le stampe artistiche incorniciate utilizzano acrilico ottico cristallino e arrivano pronte da appendere.
Sono disponibili anche tele incorniciate ed edizioni speciali su cotone-rag. Scopri di più sui nostri materiali e finiture.
Restauriamo e produciamo mappe e stampe d’arte dal 1984, e garantiamo personalmente ogni pezzo.
Ogni ordine è coperto dalla nostra garanzia di 10 anni e dalla garanzia di consegna senza danni. Se il vostro pezzo arriva danneggiato, lo sostituiremo o lo rifaremo gratuitamente. Se qualsiasi altro aspetto non fosse conforme, contattate il nostro team di laboratorio e provvederemo tempestivamente a risolvere il problema.
Per tutti i dettagli, consultate la nostra politica su resi e rimborsi.
