{"product_id":"fred-oppermann-jr-vintage-bock-beer-poster-by-henry-jerome-schile-1885","title":"Fred. Oppermann Jr. Vintage Bock Beer Poster by Henry Jerome Schile, 1885","description":"\u003cp\u003eHenry Jerome Schile’s \u003cem\u003eFred. Opperman, Jr., Bock beer\u003c\/em\u003e of 1885 turns a brewery advertisement into a piece of exuberant visual theatre. At its centre, a smiling woman balances three brimming beer mugs in one hand and another in the opposite hand, while a black goat stands attentively beside her and a tortoise moves near her feet. Warm reds, burnished golds and earthy browns give the vertically arranged composition an immediate richness, heightened by froth spilling over the rims of the mugs and by emphatic lettering distributed across the design.\u003c\/p\u003e\n\n\u003cp\u003eCreated when colourful commercial lithographs were becoming an increasingly prominent feature of late nineteenth-century urban life, the poster belongs to a culture in which businesses used memorable figures, decorative type and visual humour to establish a recognisable identity. Schile, an American artist active during this period, was known for printed advertising designs that combined bold wording with lively imagery. Here the goat is especially apt: “Bock” is also the German word for a male goat, making the animal both an amusing companion and an instantly intelligible emblem for the beer.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe woman provides the composition with its principal vertical rhythm. Her red dress, contrasting apron and closely detailed bodice create a series of alternating blocks of colour and pattern, while her extended arms spread the mugs across the upper half of the scene. The pose is energetic without becoming chaotic: one hand presents a single mug, the other performs the more improbable feat of holding three. Pale foam catches the strongest highlights and cascades over the vessels, giving the advertised drink a sense of abundance and freshness.\u003c\/p\u003e\n\n\u003cp\u003eAt the lower right, the dark goat forms a compact counterweight to the woman’s brighter costume. Its textured coat and alert expression lend it more personality than a simple trademark, while the much smaller tortoise at lower left introduces an unexpected note of close observation. Floral and leafy details gather around the figures, softening the commercial structure of the design. Beneath them, small shadows create just enough grounding to distinguish the figures from the otherwise shallow, poster-like space.\u003c\/p\u003e\n\n\u003cp\u003eTypography is not merely added to the illustration but forms part of its architecture. “FRED. OPPERMANN, JR.” occupies the upper left in large, assertive lettering, while “BOCK BEER” appears towards the right in a more decorative style. These verbal elements compete deliberately with the figures for attention, ensuring that the brewer’s name and product remain legible even as the eye is drawn towards the woman, animals and overflowing mugs. A circular form in the background, suggestive of a barrel or keg, reinforces the beverage theme without distracting from the central group.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eLate nineteenth-century trade posters had to communicate quickly in visually crowded surroundings. Their success depended upon strong silhouettes, concentrated colour and imagery that could be recalled after only a passing glance. Schile’s design meets those demands through an unusually theatrical cast: the serving woman supplies movement and conviviality, the goat provides a punning product symbol, and the tortoise rewards more attentive looking. Smooth areas of colour and sharply defined contours keep each element distinct, while the asymmetrical arrangement prevents the advertisement from feeling static.\u003c\/p\u003e\n\n\u003cp\u003eThe result is persuasive advertising, but also a revealing example of how commercial art could draw upon costume, animal imagery, decorative ornament and typographic display. Its appeal lies in that mixture of directness and eccentric detail: the brand is unmistakable, yet the smallest figure in the scene—a patterned tortoise edging through the flowers—may be the detail that lingers longest in the memory.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/it\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the undefined version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/it\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/it\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/it\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/it\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"9x18in (23x45cm) \/ Art print","offer_id":67649376911751,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"9x18in (23x45cm) \/ Framed art print","offer_id":67649376944519,"sku":null,"price":105.0,"currency_code":"GBP","in_stock":true},{"title":"9x18in (23x45cm) \/ Framed canvas","offer_id":67649376977287,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"12x24in (30x60cm) \/ Art print","offer_id":67649377010055,"sku":null,"price":75.0,"currency_code":"GBP","in_stock":true},{"title":"12x24in (30x60cm) \/ Framed art print","offer_id":67649377042823,"sku":null,"price":150.0,"currency_code":"GBP","in_stock":true},{"title":"12x24in (30x60cm) \/ Framed canvas","offer_id":67649377075591,"sku":null,"price":160.0,"currency_code":"GBP","in_stock":true},{"title":"16x36in (40x90cm) \/ Art print","offer_id":67649377108359,"sku":null,"price":88.0,"currency_code":"GBP","in_stock":true},{"title":"16x36in (40x90cm) \/ Framed art print","offer_id":67649377141127,"sku":null,"price":250.0,"currency_code":"GBP","in_stock":true},{"title":"16x36in (40x90cm) \/ Framed canvas","offer_id":67649377173895,"sku":null,"price":260.0,"currency_code":"GBP","in_stock":true},{"title":"22x45in (56x114cm) \/ Art print","offer_id":67649377206663,"sku":null,"price":120.0,"currency_code":"GBP","in_stock":true},{"title":"22x45in (56x114cm) \/ Framed art print","offer_id":67649377239431,"sku":null,"price":425.0,"currency_code":"GBP","in_stock":true},{"title":"22x45in (56x114cm) \/ Framed canvas","offer_id":67649377272199,"sku":null,"price":425.0,"currency_code":"GBP","in_stock":true},{"title":"22x50in (56x127cm) \/ Art print","offer_id":67649377304967,"sku":null,"price":220.0,"currency_code":"GBP","in_stock":true},{"title":"22x50in (56x127cm) \/ Framed art print","offer_id":67649377337735,"sku":null,"price":795.0,"currency_code":"GBP","in_stock":true},{"title":"22x50in (56x127cm) \/ Framed canvas","offer_id":67649377370503,"sku":null,"price":795.0,"currency_code":"GBP","in_stock":true},{"title":"27x60in (70x150cm) \/ Art print","offer_id":67649377403271,"sku":null,"price":295.0,"currency_code":"GBP","in_stock":true},{"title":"27x60in (70x150cm) \/ Framed art print","offer_id":67649377436039,"sku":null,"price":1375.0,"currency_code":"GBP","in_stock":true},{"title":"27x60in (70x150cm) \/ Framed canvas","offer_id":67649377468807,"sku":null,"price":1275.0,"currency_code":"GBP","in_stock":true},{"title":"32x70in (80x178cm) \/ Art print","offer_id":67649377501575,"sku":null,"price":420.0,"currency_code":"GBP","in_stock":true},{"title":"32x70in (80x178cm) \/ Framed art print","offer_id":67649377534343,"sku":null,"price":1875.0,"currency_code":"GBP","in_stock":true},{"title":"32x70in (80x178cm) \/ Framed canvas","offer_id":67649377567111,"sku":null,"price":1750.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/0344\/8638\/files\/file_475b330b-bfeb-4132-9d1e-079ea959c11b.jpg?v=1791389561","url":"https:\/\/uniquemaps.co.uk\/it\/products\/fred-oppermann-jr-vintage-bock-beer-poster-by-henry-jerome-schile-1885","provider":"The Unique Maps Co.","version":"1.0","type":"link"}