{"product_id":"dubonnet-quinquina-vintage-advertising-poster-madagascar-1951","title":"Dubonnet Quinquina Vintage Advertising Poster – Madagascar, 1951","description":"\u003cp\u003e\u003cem\u003eDubonnet. Quinquina. Madagascar\u003c\/em\u003e, created by Blondel La Rougery in 1951, turns the outline of Madagascar into the organising shape of a vivid promotional design. The island occupies the centre of a blue field, its cream-coloured landmass threaded with red routes, place names and cartographic symbols. Around it, bold lettering, a prominently illustrated Dubonnet bottle and small figures create an energetic hybrid of map, calendar and beverage advertisement.\u003c\/p\u003e\n\n\u003cp\u003eDubonnet was a French wine-based aperitif belonging to the quinquina tradition, in which cinchona contributed a characteristically bitter flavour. Here, however, the drink is promoted through geography rather than the familiar conventions of the café or dining table. Madagascar supplies the advertisement with both its structure and its air of distance and worldliness. Produced while the island remained under French colonial rule, the design also belongs to a period in which maps of overseas territories often moved freely between information, promotion and stylised spectacle.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe map forms a strong vertical axis through the composition. Madagascar’s long, irregular silhouette is immediately legible against the surrounding blue, while the dense internal network rewards slower attention. Routes traced in red cross the paler ground; their changing thickness and slight shadowing distinguish them from finer boundary lines and printed notations. Small symbols and tightly set labels lend the centre a practical, reference-like character, even as the emphatic palette makes clear that this is cartography pressed into commercial service.\u003c\/p\u003e\n\n\u003cp\u003eTypography establishes a second hierarchy. “DUBONNET QUINQUINA” appears in large, assertive lettering near the top, functioning almost as a masthead above the mapped island. Lower down, “NY DUBONNET” is treated more decoratively, providing a visual counterweight to the compact information within the map. A thin red border contains the many competing elements, while the restricted combination of blue, cream, red, black and brown keeps the crowded arrangement coherent.\u003c\/p\u003e\n\n\u003cp\u003eThe lower-right corner shifts attention from territory to product. A carefully delineated bottle rises beside a group of figures, its dark form and detailed label contrasting with the flatter expanses of the map. Highlights give the bottle a polished sheen without disturbing the poster’s predominantly graphic character. Along the right edge, a calendar introduces a further layer of use, while “1952” appears prominently at the top: although the design is dated 1951, this visible date points to its intended life in the following calendar year. Decorative and informational details along the opposite margin help balance the asymmetry.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eThe poster reflects a particularly resourceful strand of mid-century commercial art. Rather than separating illustration, lettering and practical information, it compresses them into a single visual system. The map is sufficiently detailed to suggest authority, yet sufficiently simplified and colour-coded to work instantly from a distance. Madagascar is therefore not merely a location represented within the design; its distinctive contour becomes a logo-like form around which the entire advertisement is built.\u003c\/p\u003e\n\n\u003cp\u003eSeen today, the work is compelling partly because its multiple functions remain visible at once. It is an advertisement for Dubonnet, a stylised geographical document and a calendar, but also an example of how post-war graphic design used place to construct commercial allure. Its bright surface and playful arrangement are accompanied by a more complex historical undertone, revealing how readily the visual language of cartography could be adapted to branding in the closing years of the colonial era.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/it\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/it\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/it\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/it\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/it\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67633321607559,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67633321640327,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67633321673095,"sku":null,"price":70.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67633321705863,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67633321738631,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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