{"product_id":"borussia-vintage-malt-beer-poster-1898","title":"Borussia Vintage Malt Beer Poster, 1898","description":"\u003cp\u003e\u003cem\u003eBorussia Malzbier\u003c\/em\u003e, created by the German firm Hollerbaum \u0026amp; Schmidt in 1898, makes its appeal through an emphatic combination of product, lettering and colour. Three dark bottles rise against a pale ground, their staggered heights giving the otherwise frontal arrangement a surprising sense of depth. Above them, the name “BORUSSIA” appears in commanding red capitals, framed by a broad band of the same colour. Black, yellow, green and touches of gold sharpen the contrast, turning an everyday commercial object into a concise and energetic graphic composition.\u003c\/p\u003e\n\n\u003cp\u003eThe poster belongs to the flourishing advertising culture of the fin de siècle, when illustrated publicity was becoming an increasingly conspicuous feature of modern urban life. Hollerbaum \u0026amp; Schmidt were known for bold commercial designs, and here the firm balances immediate legibility with decorative richness. The brewer’s name can be grasped at a glance, while the detailed bottle labels reward closer attention. This combination of speed and intricacy was central to effective poster design: the message needed to register from a distance without becoming visually thin at close quarters.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe largest bottle occupies the centre foreground, its almost black silhouette anchoring the entire design. A green-and-gold label interrupts that dark mass with intricate borders, fine lettering and a small green emblem. The bottle’s upright form echoes the vertical format of the poster itself, while the bold red heading above acts almost like an architectural lintel, pressing down upon the clustered vessels and holding the composition together.\u003c\/p\u003e\n\n\u003cp\u003eTo the lower right, two smaller bottles overlap the central form. One carries a bright yellow label with crisp black lettering; the other, set slightly behind, introduces a warmer orange accent. Their reduced scale and partial concealment establish a shallow but effective recession into space. Subtle cast shadows further separate the bottles from the pale background, though the lighting remains deliberately flat enough to preserve the clean, poster-like clarity of their outlines.\u003c\/p\u003e\n\n\u003cp\u003eTypography is used with comparable variety. The blunt, widely visible capitals of “BORUSSIA” establish the brand first, while smaller lines—including “Malz Bier ärztlich empfohlen für”—supply the persuasive detail of the advertisement. Bold type and more fluid script-like forms alternate across the design, creating movement without competing with the bottles. Even the labels function as miniature compositions within the larger one, dense with pattern and text where the surrounding field remains spare.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eBy the late nineteenth century, commercial posters had become a meeting point between art, industry and the street. Strong colour, simplified silhouettes and assertive lettering allowed advertisers to address passers-by quickly, while advances in colour publicity encouraged designers to develop increasingly ambitious visual identities. \u003cem\u003eBorussia Malzbier\u003c\/em\u003e reflects that transition particularly well: it is practical in purpose, yet carefully orchestrated in every overlap, accent and shift of scale.\u003c\/p\u003e\n\n\u003cp\u003eWhat remains compelling is the economy of the arrangement. There is no anecdotal scene and no figure demonstrating the drink; the bottles themselves carry the argument. Hollerbaum \u0026amp; Schmidt give them the presence of a still life while retaining the directness of an advertisement—a compact example of how fin-de-siècle graphic design could make branding, typography and decorative form operate as one.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/it\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/it\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/it\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/it\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/it\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67640680317319,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67640680350087,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67640680382855,"sku":null,"price":70.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67640680415623,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67640680448391,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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