{"product_id":"bitter-lepourc-vintage-bitters-poster-1910","title":"Bitter Lepourc Vintage Bitters Poster, 1910","description":"\u003cp\u003e\u003cem\u003eBitter Lepourc\u003c\/em\u003e, an anonymous beverage poster dating from around 1910, centres on a fashionably dressed woman whose wide-brimmed hat is heaped with cherries and foliage. Her face, framed by dark curls, rises above a cluster of yellow flowers, while rich reds in her clothing and hat stand out against softened greens. Across the upper portion, the product name appears in large pale-blue capitals: a clear commercial headline paired with a characterful, immediately memorable figure.\u003c\/p\u003e\n\n\u003cp\u003eThe poster belongs to the flourishing world of early twentieth-century advertising, when illustrated placards gave beverages and other everyday goods distinct visual identities in increasingly crowded public spaces. Rather than explaining the drink at length, \u003cem\u003eBitter Lepourc\u003c\/em\u003e associates it with abundance, sociability and decorative spectacle. The wording below the figure names “Georges BOUILLON” and Seraing, the Belgian city, anchoring the otherwise theatrical design in a particular commercial setting. Its anonymous authorship is characteristic of much popular printed imagery from the period, in which the advertised name often mattered more than that of the designer.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe woman occupies almost the full height of the composition, bringing her close to the viewer and leaving little room for narrative distraction. Her hat forms the poster’s most expansive shape: lace-like edging traces its broad brim, while glossy red cherries, dark leaves and red ornament create a dense crown above her face. These details establish a visual link between the figure and the bitter’s likely fruit-led branding without requiring a bottle or serving scene to dominate the design.\u003c\/p\u003e\n\n\u003cp\u003eBelow, the costume supplies another layer of pattern and colour. Red floral motifs punctuate the pale fabric of the sleeves, a finely described ribbon encircles the neck, and the yellow blossoms at the chest introduce a concentrated flash of warmth. Highlights across the face and stronger shadows around the clothing give the figure more modelling than the indistinct background, where muted green forms suggest foliage. This contrast keeps the setting atmospheric while allowing the woman’s expression, costume and elaborate headwear to carry the advertisement.\u003c\/p\u003e\n\n\u003cp\u003eThe typography operates as part of the composition rather than as a separate caption. “BITTER LEPOURC” stretches broadly above the sitter, its cool lettering set against the warmer reds and yellows below. At the foot, the smaller line of text provides the practical commercial information, establishing a familiar poster hierarchy: brand first, persuasive personality second, proprietor and place last. Even at a glance, the eye moves cleanly from name to face and then down through the flowers to the lower inscription.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eBitters occupied a distinctive position in European drinking culture, promoted both for their flavour and through the older language of herbal preparations and aperitifs. Advertising for such products frequently relied upon memorable names, vivid personalities and appetising natural motifs rather than literal descriptions of ingredients. Here, cherries, leaves and flowers turn the product’s identity into a decorative ensemble, while the central figure gives the brand a human presence.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eBitter Lepourc\u003c\/em\u003e is especially engaging as an example of commercial art whose maker has receded from view but whose graphic strategy remains legible. Its blend of portraiture, fashion detail, emphatic lettering and local trade information captures the visual directness of advertising in the years before and around the First World War. Look beyond the cheerful central character and the poster reveals a carefully controlled design, balancing ornamental richness with the immediate clarity demanded by the street.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/it\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/it\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/it\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/it\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/it\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67640666161543,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67640666194311,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67640666227079,"sku":null,"price":70.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67640666259847,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67640666292615,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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