{"product_id":"aspen-skiing-travel-poster-travel-a-new-world-1962","title":"Aspen Skiing Travel Poster: Travel a New World, 1962","description":"\u003cp\u003e\u003cem\u003eSkiing at Aspen, state of Colorado–Travel a new world–See the U.S.A.\u003c\/em\u003e, dating from 1962, presents the celebrated winter resort through action rather than panorama. A skier in a brilliant red top cuts diagonally across the snowy slope, sending a plume of powder into the air beneath an expanse of saturated blue sky. The close viewpoint, forceful colour contrast and generous open space give the composition an immediate sense of speed, height and cold, clear weather.\u003c\/p\u003e\n\n\u003cp\u003eCreated when skiing was becoming an increasingly glamorous form of American leisure, the poster belongs to a culture of mid-century travel promotion that sold destinations as experiences. Aspen is represented not through buildings, amenities or a detailed mountain view, but through the physical exhilaration of the descent. Its slogan, “Travel a new world”, expresses the optimistic language of the period, presenting domestic tourism as a form of discovery and the American landscape as somewhere newly available for recreation.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe skier occupies the left and central portion of the vertical design, the body compressed into a controlled turn. Dark trousers and equipment anchor the figure against the pale snow, while the red upper garment forms the poster’s most concentrated area of warm colour. Skis and poles extend the movement outwards in several directions, creating a web of sharp diagonals that contrasts with the broad, uncluttered fields of blue and white.\u003c\/p\u003e\n\n\u003cp\u003eThe spray of snow is particularly effective. It breaks the otherwise clean division between slope and sky into a lively scatter of pale particles, recording the instant at which the skier’s edge bites into the surface. Subtle shadows across the clothing give the figure volume, while the luminous snow retains an almost graphic simplicity. The skier’s concentrated expression is a small but telling detail: the pleasure being advertised is energetic and skilful rather than merely scenic.\u003c\/p\u003e\n\n\u003cp\u003eMuch of the poster’s impact comes from what has been left out. There is no crowded resort scene and little descriptive topography; the spacious upper background becomes an emblem of freedom in its own right. Along the lower edge, bold sans-serif lettering delivers the message in a compact hierarchy: “TRAVEL A NEW WORLD”, followed by the direct invitation “SEE THE U.S.A.” The typography sits firmly beneath the rushing figure, giving the design a stable base without interrupting its upward, expansive character.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eTravel posters of this era often reduced a place to one persuasive sensation. Here Aspen becomes synonymous with crisp air, powder snow and the poised excitement of a turn made at speed. The limited palette is central to that economy: cool blue and white establish the alpine setting immediately, while red ensures that the human figure remains the visual and emotional focus.\u003c\/p\u003e\n\n\u003cp\u003eThe poster also reflects the modern vacation culture developing in the United States during the post-war decades. Its language encourages viewers to regard journeys within the country—whether undertaken by car or rail—as encounters with a “new world”. More than six decades later, the design remains compelling because it avoids elaborate explanation. A single skier, a clear sky and a few emphatic words are enough to turn Aspen into an idea of winter adventure.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/it\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 36x24in (90x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/it\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/it\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/it\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/it\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"12x18in (30x45cm) \/ Art print","offer_id":68186866057607,"sku":null,"price":39.0,"currency_code":"GBP","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":68186866090375,"sku":null,"price":105.0,"currency_code":"GBP","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed canvas","offer_id":68186866123143,"sku":null,"price":110.0,"currency_code":"GBP","in_stock":true},{"title":"14x24in (36x60cm) \/ Art print","offer_id":68186866155911,"sku":null,"price":63.0,"currency_code":"GBP","in_stock":true},{"title":"14x24in (36x60cm) \/ Framed art print","offer_id":68186866188679,"sku":null,"price":150.0,"currency_code":"GBP","in_stock":true},{"title":"14x24in (36x60cm) \/ Framed canvas","offer_id":68186866221447,"sku":null,"price":160.0,"currency_code":"GBP","in_stock":true},{"title":"24x36in (60x90cm) \/ Art print","offer_id":68186866254215,"sku":null,"price":83.0,"currency_code":"GBP","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed art print","offer_id":68186866286983,"sku":null,"price":240.0,"currency_code":"GBP","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed canvas","offer_id":68186866319751,"sku":null,"price":250.0,"currency_code":"GBP","in_stock":true},{"title":"28x45in (70x114cm) \/ Art print","offer_id":68186866352519,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"28x45in (70x114cm) \/ Framed art print","offer_id":68186866385287,"sku":null,"price":460.0,"currency_code":"GBP","in_stock":true},{"title":"28x45in (70x114cm) \/ Framed canvas","offer_id":68186866418055,"sku":null,"price":460.0,"currency_code":"GBP","in_stock":true},{"title":"31x50in (79x127cm) \/ Art print","offer_id":68186866450823,"sku":null,"price":210.0,"currency_code":"GBP","in_stock":true},{"title":"31x50in (79x127cm) \/ Framed art print","offer_id":68186866483591,"sku":null,"price":875.0,"currency_code":"GBP","in_stock":true},{"title":"31x50in (79x127cm) \/ Framed canvas","offer_id":68186866516359,"sku":null,"price":820.0,"currency_code":"GBP","in_stock":true},{"title":"33x60in (84x150cm) \/ Art print","offer_id":68186866549127,"sku":null,"price":305.0,"currency_code":"GBP","in_stock":true},{"title":"33x60in (84x150cm) \/ Framed art print","offer_id":68186866581895,"sku":null,"price":1400.0,"currency_code":"GBP","in_stock":true},{"title":"33x60in (84x150cm) \/ Framed canvas","offer_id":68186866614663,"sku":null,"price":1300.0,"currency_code":"GBP","in_stock":true},{"title":"44x70in (112x178cm) \/ Art print","offer_id":68186866647431,"sku":null,"price":515.0,"currency_code":"GBP","in_stock":true},{"title":"44x70in (112x178cm) \/ Framed art print","offer_id":68186866680199,"sku":null,"price":1875.0,"currency_code":"GBP","in_stock":true},{"title":"44x70in (112x178cm) \/ Framed canvas","offer_id":68186866712967,"sku":null,"price":1750.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/0344\/8638\/files\/file_a012d1b0-41fd-4171-adba-9bba7d8bc805.jpg?v=1794388122","url":"https:\/\/uniquemaps.co.uk\/it\/products\/aspen-skiing-travel-poster-travel-a-new-world-1962","provider":"The Unique Maps Co.","version":"1.0","type":"link"}