Aspen Skiing Travel Poster: Travel a New World, 1962

4.9 (84 recensioni)
Stampato e incorniciato in Regno Unito
Consegna gratuita in 2–3 giorni
Resi entro 90 giorni · Garanzia di 10 anni
4.8/5 Eccellente
Opera dell’artista originale Mai generata dall’IA
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Restaurata nel nostro laboratorio dall’opera originale del 1962 e stampata in qualità museale. Descrizione completa
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Skiing at Aspen, state of Colorado–Travel a new world–See the U.S.A., dating from 1962, presents the celebrated winter resort through action rather...

Skiing at Aspen, state of Colorado–Travel a new world–See the U.S.A., dating from 1962, presents the celebrated winter resort through action rather than panorama. A skier in a brilliant red top cuts diagonally across the snowy slope, sending a plume of powder into the air beneath an expanse of saturated blue sky. The close viewpoint, forceful colour contrast and generous open space give the composition an immediate sense of speed, height and cold, clear weather.

Created when skiing was becoming an increasingly glamorous form of American leisure, the poster belongs to a culture of mid-century travel promotion that sold destinations as experiences. Aspen is represented not through buildings, amenities or a detailed mountain view, but through the physical exhilaration of the descent. Its slogan, “Travel a new world”, expresses the optimistic language of the period, presenting domestic tourism as a form of discovery and the American landscape as somewhere newly available for recreation.

A closer look

The skier occupies the left and central portion of the vertical design, the body compressed into a controlled turn. Dark trousers and equipment anchor the figure against the pale snow, while the red upper garment forms the poster’s most concentrated area of warm colour. Skis and poles extend the movement outwards in several directions, creating a web of sharp diagonals that contrasts with the broad, uncluttered fields of blue and white.

The spray of snow is particularly effective. It breaks the otherwise clean division between slope and sky into a lively scatter of pale particles, recording the instant at which the skier’s edge bites into the surface. Subtle shadows across the clothing give the figure volume, while the luminous snow retains an almost graphic simplicity. The skier’s concentrated expression is a small but telling detail: the pleasure being advertised is energetic and skilful rather than merely scenic.

Much of the poster’s impact comes from what has been left out. There is no crowded resort scene and little descriptive topography; the spacious upper background becomes an emblem of freedom in its own right. Along the lower edge, bold sans-serif lettering delivers the message in a compact hierarchy: “TRAVEL A NEW WORLD”, followed by the direct invitation “SEE THE U.S.A.” The typography sits firmly beneath the rushing figure, giving the design a stable base without interrupting its upward, expansive character.

Context and significance

Travel posters of this era often reduced a place to one persuasive sensation. Here Aspen becomes synonymous with crisp air, powder snow and the poised excitement of a turn made at speed. The limited palette is central to that economy: cool blue and white establish the alpine setting immediately, while red ensures that the human figure remains the visual and emotional focus.

The poster also reflects the modern vacation culture developing in the United States during the post-war decades. Its language encourages viewers to regard journeys within the country—whether undertaken by car or rail—as encounters with a “new world”. More than six decades later, the design remains compelling because it avoids elaborate explanation. A single skier, a clear sky and a few emphatic words are enough to turn Aspen into an idea of winter adventure.

Choosing the right size and finish

Artwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.

If you need an exact size, specialist framing or help planning a larger display, ask our workshop for advice.

The model in the listing images is holding the 36x24in (90x60cm) version of this art print.

Where personalisation is available, you can add a short title or dedication, or one considered visual detail. See examples of personalised artwork.

Choose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. See examples of our Aged artwork.

Every piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.

Framed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.

Selected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and specialist framing are also available. If the exact option you need is not listed, contact our workshop.

This artwork is also available as a float framed canvas, sometimes known as a shadow gap framed canvas or canvas floater. The work is printed on artist's cotton canvas and then stretched over a handmade box frame. We then "float" the canvas inside a wooden frame, which is available in a range of colours (black, dark brown, oak, antique gold and white). This is a wonderful way to present an art print without glazing in front. See some examples of float framed canvas art and explore the differences between my different finishes.

Molte delle nostre mappe e stampe d’arte vengono scelte come regali premurosi per case, uffici, studi e luoghi significativi.

Scegli un’opzione incorniciata per il regalo più semplice, pronto da appendere, oppure scegli una stampa non incorniciata se il destinatario preferisce selezionare la propria cornice.

Realizziamo gli ordini localmente in 23 paesi in tutto il mondo, così i regali possono spesso essere prodotti vicino al destinatario. Questo li aiuta ad arrivare più rapidamente, a viaggiare in maggiore sicurezza e a evitare sorprese legate a dazi doganali o di importazione.

  • Possiamo consegnare direttamente al destinatario
  • I pezzi incorniciati arrivano pronti da appendere
  • Le stampe non incorniciate sono accuratamente imballate in un robusto tubo protettivo
  • Quasi ogni ordine viene realizzato localmente, per regali più rapidi e sicuri
  • Il reso entro 90 giorni dà al destinatario il tempo di decidere

Se non sei sicuro di cosa scegliere, ti invitiamo a contattarci. Possiamo aiutarti a scegliere la mappa, il formato, la finitura o l’opzione di consegna più adatti.

Most orders are made locally and delivered in around 2–3 working days, depending on the product, size and destination.

We print and frame maps and artwork in 24 countries around the world, so your order is usually made close to you or your recipient. That means faster delivery, less time in transit, and no customs or import duty surprises.

Personalised and customised pieces usually take an extra 1–2 working days, because we prepare your design and send it to you for approval before printing.

Very large framed orders can take a little longer, as they need extra care in production and delivery.

Every order is carefully packaged: unframed prints are sent in a strong protective tube, while framed pieces are securely packed with protective materials around the frame.

If you need your order by a particular date, please contact us before ordering. We’ll check the best production route and delivery option for your location.

Express delivery is available at checkout for most countries. Next-day delivery is available in the UK, US, Singapore and the UAE.

Your order is covered by our 90-day returns policy and 10-year guarantee.

Read our full delivery and local production guide

Our standard frame is a gallery-style black ash hardwood frame, with a simple, modern look. It is approximately 20mm (0.8in) wide. You can also view some lovely customer photos of framed maps and art.

We use super-clear acrylic glazing, also known as Perspex or Acrylite, instead of traditional glass. It is lighter, safer, and has lower reflectivity, giving the artwork a clearer, cleaner appearance.

Six standard frame colours are available at no extra cost: black, dark brown, dark grey, oak, white, and antique gold. Custom framing and mounting/matting is also available for customers looking for something more specific.

Most maps, art prints, and illustrations are also available as a framed canvas. We use matte cotton canvas, stretch it over a sustainably sourced wooden box frame, and then float the piece within a wooden outer frame. The finished result is beautifully presented, with no glazing between you and the artwork.

All frames are supplied ready to hang, with either string or brackets fitted to the back. Very large frames will include heavy-duty hanging plates and/or a mounting baton. If you have any questions, please get in touch.

We can also supply old maps and artwork on canvas, foam board, cotton rag, and other materials.

If you would prefer to frame your map or artwork yourself, please read our size guide before ordering.

Lavoriamo con interior designer, realtà del settore hospitality, professionisti del settore immobiliare, uffici e acquirenti aziendali per singoli pezzi e progetti coordinati di più ampia portata.

Quest'opera può essere adattata a una specifica parete, stanza o progetto e il nostro laboratorio può aiutare a coordinare dimensioni, materiale e incorniciatura prima della produzione.

  • Dimensioni precise, extra-large e su misura
  • Incorniciatura personalizzata, montaggio e materiali alternativi
  • Pezzi coordinati per più stanze o sedi
  • Personalizzazione dell'opera, per regolarne il colore e lo stile
  • Consulenza su arte e incorniciatura da parte del nostro laboratorio
  • Produzione locale per progetti in tutto il mondo

Parla di quest'opera con il nostro team Trade & Projects

Ogni stampa artistica restaurata inizia dall’opera originale dell’artista—mai da una sostituzione generata dall’IA.

Il nostro studio di Londra lavora a partire da materiali di origine accuratamente selezionati da musei, biblioteche, archivi e collezioni private. Restauriamo i danni dovuti all’età, i colori sbiaditi e le imperfezioni di riproduzione, preservando al contempo la composizione, il tratto del pennello, il segno, la texture e il carattere d’epoca dell’artista.

Non utilizziamo l’IA generativa per ridisegnare, reinterpretare o inventare l’opera. Il restauro digitale viene impiegato solo per recuperare e riprodurre l’opera originale nel modo più fedele possibile.

Una volta restaurata, l’opera master viene preparata per il formato e la finitura da te scelti. Il tuo pezzo viene quindi stampato e, se selezionato, incorniciato vicino alla destinazione di consegna.

Le nostre stampe artistiche giclée utilizzano carta opaca archivistica senza acidi da 200 g/m² e inchiostri pigmentati resistenti allo sbiadimento, per una finitura ricca e di qualità museale. Le stampe artistiche incorniciate utilizzano acrilico ottico cristallino e arrivano pronte da appendere.

Sono disponibili anche tele incorniciate ed edizioni speciali su cotone-rag. Scopri di più sui nostri materiali e finiture.

Scopri di più su The Unique Maps Co.

Restauriamo e produciamo mappe e stampe d’arte dal 1984, e garantiamo personalmente ogni pezzo.

Ogni ordine è coperto dalla nostra garanzia di 10 anni e dalla garanzia di consegna senza danni. Se il vostro pezzo arriva danneggiato, lo sostituiremo o lo rifaremo gratuitamente. Se qualsiasi altro aspetto non fosse conforme, contattate il nostro team di laboratorio e provvederemo tempestivamente a risolvere il problema.

Per tutti i dettagli, consultate la nostra politica su resi e rimborsi.