{"product_id":"evian-cachat-vintage-mineral-water-poster-by-leonetto-cappiello-1912","title":"Evian-Cachat Vintage Mineral Water Poster by Leonetto Cappiello, 1912","description":"\u003cp\u003eLeonetto Cappiello’s \u003cem\u003eBuvez tous Evian-Cachat\u003c\/em\u003e, created around 1912, turns a bottle of mineral water into the commanding presence of a theatrical tableau. An immense green bottle rises through the centre of the composition, flanked by two dancers in flowing yellow dresses and garlanded with vivid red-pink flowers. Set against an almost unbroken black ground, these few elements acquire exceptional clarity: the bottle appears luminous, the figures seem to spring into motion, and the exhortation “BUVEZ TOUS” can be grasped almost instantaneously.\u003c\/p\u003e\n\n\u003cp\u003eItalian-born and later active in Paris, Cappiello was among the most influential designers in early twentieth-century poster art. His advertisements often rejected elaborate settings in favour of one memorable figure or object, enlarged and isolated through emphatic colour contrast. This economy was particularly effective on the modern city street, where a poster needed to distinguish itself amid traffic, shopfronts and competing notices. Here, Evian-Cachat is communicated not through an informative scene but through a compact visual identity: brilliant green glass, celebratory movement and monumental lettering.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe bottle establishes the poster’s strong vertical axis. Its dark emerald body is modelled with pale highlights that suggest the sheen and transparency of glass, while the cap catches a sharper point of light. Near the lower part of the bottle, the pink label introduces a smaller area of intricate detail; the words “SOURCE CACHAT” are embedded within it, contrasting with the much larger advertising message around the central motif. This alternation between fine label work and broad, declarative forms allows the brand to operate at two scales.\u003c\/p\u003e\n\n\u003cp\u003eOn either side, the dancers provide a lively counterweight to the bottle’s rigid upright form. Their raised arms, bent legs and billowing skirts describe outward curves, making the central object seem still more solid by comparison. Warm yellow fabric stands out crisply against the black, while red and pink floral strands cascade around the figures and across the green glass. The composition is not strictly symmetrical—the poses and decorative details vary—but its visual weight remains carefully balanced.\u003c\/p\u003e\n\n\u003cp\u003eTypography completes the structure rather than merely captioning it. “BUVEZ TOUS” occupies the upper register in bold green letters, its colour echoing the bottle below. “EVIAN-CACHAT” stretches across the lower section in large, forceful capitals, anchoring the airborne gestures above. Cappiello leaves ample dark space between these elements, ensuring that each silhouette remains legible and that the eye moves rapidly from slogan to bottle to brand name.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eMade during the late Belle Époque, the poster belongs to a period when commercial imagery was becoming an increasingly prominent part of Parisian visual culture. Advertising designers were not simply describing products; they were developing distinctive characters, colour schemes and graphic motifs that could be recognised before every word had been read. Cappiello’s streamlined approach was ideally suited to this environment. His work demonstrates how exaggeration of scale and simplification of setting could produce a more immediate impression than conventional realism.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eBuvez tous Evian-Cachat\u003c\/em\u003e is especially effective because its festive imagery remains disciplined. The dancers suggest pleasure and vitality, yet they never overwhelm the product; every sweeping contour leads back towards the bottle. The result is both decorative and remarkably direct—a concise example of how Cappiello transformed an everyday commodity into an unforgettable urban spectacle.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/fr\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/fr\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/fr\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/fr\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/fr\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67633445896583,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67633445929351,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67633445962119,"sku":null,"price":70.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67633445994887,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67633446027655,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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