{"product_id":"diekirch-blonde-vintage-beer-poster-by-armand-rassenfosse-1896","title":"Diekirch Blonde Vintage Beer Poster by Armand Rassenfosse, 1896","description":"\u003cp\u003eArmand Rassenfosse’s \u003cem\u003eLa blonde Bière de Diekirch\u003c\/em\u003e, created in 1896, turns a beer advertisement into an assured piece of late nineteenth-century graphic theatre. A fashionably dressed woman sits with a glass raised close to her hand, her luminous yellow costume echoed by flowers tucked into an extravagantly broad black hat. Against a pale cream ground, the restricted palette of yellow, black and emphatic red gives the poster an immediate clarity: figure, product and lettering can all be grasped at a glance, yet the details reward a more lingering look.\u003c\/p\u003e\n\n\u003cp\u003eRassenfosse was a Belgian artist particularly associated with posters and illustration, fields that were expanding rapidly as commercial lithography transformed European streets and shops into spaces of visual persuasion. This advertisement belongs to an Art Nouveau-era culture in which everyday goods were increasingly promoted through sophisticated combinations of drawing, decorative pattern and distinctive lettering. Rather than treating text as a caption beneath an illustration, Rassenfosse makes it part of the composition itself. The result is both urbane and direct, presenting Diekirch beer through an image of fashionable pleasure rather than through the mechanics of brewing.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe woman commands the centre of the vertical design. Her rosy cheeks and red lips are set beneath the dark sweep of the hat brim, which frames her face while establishing the poster’s strongest area of contrast. Yellow flowers soften the hat’s dense black silhouette and connect it visually to the garment below. The sleeves are especially animated: their frilled edges and folds create a fluttering sequence of highlights, giving texture and movement to an otherwise broadly simplified design.\u003c\/p\u003e\n\n\u003cp\u003eThe glass occupies a quieter but essential position near the lower centre. Partly covered by the woman’s hand, it is defined through faint internal lines that suggest transparency and reflected light. This understated treatment keeps the product present without interrupting the elegance of the figure. Rassenfosse relies on pose, colour and proximity to imply enjoyment; the drink forms part of the social scene rather than appearing as an isolated commodity.\u003c\/p\u003e\n\n\u003cp\u003eTypography holds the composition together. Across the upper area, the red declaration “VRAIMENT DÉLICIEUSE LA BLONDE BIÈRE” is set boldly against the cream background, while “de DIEKIRCH” anchors the lower portion in heavier lettering. These blocks of text balance the central figure without producing strict symmetry. Their red tone also picks up the warmth of the woman’s face and lips, creating a visual route from slogan to sitter and finally to the brand name. A thin dark border contains the design, sharpening its poster-like impact and preventing the pale background from dissolving at the edges.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eBy the 1890s, the illustrated advertising poster had become a conspicuous meeting point between art and commerce. Advances in lithographic production encouraged broad colour areas, forceful silhouettes and lettering designed to register quickly in public settings. Rassenfosse’s poster uses those qualities with considerable economy. Its forms remain legible from a distance, while the flowers, ruffles and delicate description of the glass provide ornamental interest at closer range.\u003c\/p\u003e\n\n\u003cp\u003eThe advertisement also reveals how consumer identity was being constructed through imagery. Nothing here describes ingredients or offers practical information about the beer. Instead, Diekirch is associated with elegance, conviviality and a modern female presence. The work’s appeal lies in that polished synthesis: a simple commercial proposition transformed through bold colour, fashionable character and exceptionally well-integrated type.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/fr\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 24x36in (60x90cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/fr\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/fr\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/fr\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/fr\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":67649449361799,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67649449394567,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67649449427335,"sku":null,"price":70.0,"currency_code":"GBP","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":67649449460103,"sku":null,"price":39.0,"currency_code":"GBP","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67649449492871,"sku":null,"price":105.0,"currency_code":"GBP","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed 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