{"product_id":"vieux-hasselt-vintage-genever-poster-1906","title":"Vieux Hasselt Vintage Genever Poster, 1906","description":"\u003cp\u003e\u003cem\u003eGénièvre Vieux Hasselt\u003c\/em\u003e, created by an anonymous artist in 1906, turns an advertisement for Belgian genever into a genial drinking scene. Two elderly figures raise small glasses between prominently displayed bottles, their animated expressions set against a field of vivid orange. Broad areas of colour, crisp outlines and emphatic lettering make the design immediately legible, while its warmth comes from the conversational exchange at its centre: the product is presented not as an isolated commodity, but as part of a familiar social ritual.\u003c\/p\u003e\n\n\u003cp\u003eThe title refers to “old Hasselt” genever, the juniper-flavoured spirit closely associated with the Belgian city of Hasselt. By the beginning of the twentieth century, commercial artists increasingly used character, colour and bold typography to give goods a recognisable public identity. This design belongs to that expanding visual culture of advertising, in which practical information and decorative illustration were made to work together. Although its artist is unrecorded, the poster reveals a sure understanding of how personality could become a form of branding.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe composition is arranged as a lively asymmetrical tableau. At the centre, a smiling older woman turns towards her companion, holding a slender, transparent glass with an air of easy familiarity. Her pale clothing is enlivened by a yellow scarf patterned with small floral motifs. Beside her, the jovial man wears a deep green coat, punctuated by a red rose at the lapel. The flower is a minor detail, but its shading and saturated colour give him the carefully dressed, celebratory character of a popular theatrical type.\u003c\/p\u003e\n\n\u003cp\u003eThe pair are flanked by two bottles, enlarged sufficiently to remain unmistakable even amid the human comedy. On the left, a green bottle carries a decorative label bearing the words “Genièvre Vieux”; on the right, a brown bottle provides a darker visual counterweight. Their upright forms act almost like stage wings, enclosing the conversation and directing attention towards the raised glasses. Bright highlights across the faces and clothing stand sharply against restrained shadows, preserving the flat, direct impact required of commercial graphic art.\u003c\/p\u003e\n\n\u003cp\u003eTypography completes the structure. “Génièvre vieux Hasselt” stretches across the upper portion in large white serif letters, strongly contrasted with the orange ground. Below, “Jos. Notermans Hasselt” forms a substantial base to the design, its scale ensuring that the name remains as memorable as the illustrated scene. Fine decorative lines around the edges create a framing effect, gathering the bottles, figures and inscriptions into a compact visual emblem. Orange, brown and white dominate, with green, yellow, blue and red appearing as carefully placed accents rather than competing fields of colour.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eGenever occupies a distinct place in the drinking culture of Belgium and the Netherlands, and Hasselt has long been identified with its production. The poster draws upon that association with tradition while speaking in the modern language of early twentieth-century commerce. Its sociable older drinkers lend the brand an air of established custom: age here is not treated solemnly, but expressed through conviviality, good dress and shared enjoyment.\u003c\/p\u003e\n\n\u003cp\u003eWhat makes the design especially engaging is the balance it maintains between information and anecdote. The large bottles and lettering deliver the commercial message instantly, yet the exchanged glance, delicate glasses, patterned scarf and lapel flower reward closer attention. The result is both advertisement and miniature character scene—a compact example of how period graphic design could transform a regional beverage into a personable and memorable identity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/es\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/es\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/es\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/es\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/es\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67640705483143,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67640705515911,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67640705548679,"sku":null,"price":70.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67640705581447,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67640705614215,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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