{"product_id":"geo-ringler-co-vintage-bock-beer-poster-by-henry-jerome-schile-1886","title":"Geo. Ringler \u0026 Co. Vintage Bock Beer Poster by Henry Jerome Schile, 1886","description":"\u003cp\u003eHenry Jerome Schile’s \u003cem\u003eGeo. Ringler \u0026amp; Co., Bock Beer\u003c\/em\u003e, created in 1886, turns a drinks advertisement into a scene of exuberant comic disorder. At its centre, a black goat with emphatic curved horns stands on a tipped table, surrounded by men and women whose reactions range from alarm to delight. Strong reds, warm browns and flashes of yellow intensify the commotion, while the names “Geo. Ringler \u0026amp; Co.” and “BOCK” establish a bold typographic framework around the action.\u003c\/p\u003e\n\n\u003cp\u003eThe goat is more than an amusing mascot. “Bock” is also the German word for a male goat, and brewers and advertisers frequently exploited the pun when promoting this strong beer style. Schile, an American artist active during the nineteenth century, worked at a time when illustrated commercial posters were becoming increasingly sophisticated. Designed to command attention in a busy public setting, such advertisements combined narrative entertainment, recognisable branding and decorative lettering rather than relying on a straightforward announcement of the product.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe poster’s visual energy is concentrated in the lower half. The goat occupies the pivotal point of the composition, its dark body and textured coat standing sharply against lighter clothing and the hard, smooth planes of the overturned table. Around it, figures lean, recoil and gesture, their poses setting up a chain of movement across the scene. Fine linework distinguishes individual expressions, while patterned garments and varied silhouettes prevent the assembled drinkers from becoming an anonymous crowd.\u003c\/p\u003e\n\n\u003cp\u003eBeer itself appears as part of a broader social spectacle. Bottles and glasses catch small highlights on and around the tables, and floral details soften the setting without calming it. Some figures remain seated with their drinks while others respond to the goat’s incursion, allowing Schile to contrast sociable leisure with slapstick disruption. The composition is deliberately asymmetrical: the densest knot of activity sits towards the left and centre, balanced by comparatively open passages to the right.\u003c\/p\u003e\n\n\u003cp\u003eBeyond the foreground comedy, the scene expands into an industrial landscape. A railway train, smoking chimneys and distant buildings rise behind trees and rolling ground, giving the advertisement an unexpectedly broad sense of place. Plumes of smoke echo the lively gestures below and carry movement into the upper portion of the design. The lettering performs a similarly active role. Decorative company text crowns the scene, while the large word “BOCK” anchors the lower register in assertive yellow, ensuring that the brand message remains legible amid the narrative bustle.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eLate nineteenth-century beverage advertising often needed to do several things at once: identify a maker, distinguish one drink from its competitors and associate consumption with conviviality. Schile’s poster accomplishes this through visual comedy. Rather than presenting beer as an isolated commodity, it constructs a miniature public entertainment around it, with the goat supplying both the joke and an instantly memorable emblem.\u003c\/p\u003e\n\n\u003cp\u003eThe result belongs to a period when commercial graphics increasingly occupied the border between illustration and promotion. Flat areas of saturated colour provide impact at a distance, but closer inspection reveals facial expressions, clothing patterns, reflective glassware and background machinery. That dual appeal—immediate enough to advertise, detailed enough to reward prolonged looking—is what gives \u003cem\u003eGeo. Ringler \u0026amp; Co., Bock Beer\u003c\/em\u003e its distinctive vitality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/es\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/es\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/es\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/es\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/es\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67633334190471,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67633334223239,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67633334256007,"sku":null,"price":70.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67633334288775,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67633334321543,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67633334354311,"sku":null,"price":70.0,"currency_code":"GBP","in_stock":true},{"title":"12x16in (30x40cm) \/ Art print","offer_id":67633334387079,"sku":null,"price":39.0,"currency_code":"GBP","in_stock":true},{"title":"12x16in (30x40cm) \/ Framed art print","offer_id":67633334419847,"sku":null,"price":105.0,"currency_code":"GBP","in_stock":true},{"title":"12x16in (30x40cm) \/ Framed canvas","offer_id":67633334452615,"sku":null,"price":110.0,"currency_code":"GBP","in_stock":true},{"title":"A3 (297x420mm) \/ Art print","offer_id":67633334485383,"sku":null,"price":39.0,"currency_code":"GBP","in_stock":true},{"title":"A3 (297x420mm) \/ Framed art print","offer_id":67633334518151,"sku":null,"price":105.0,"currency_code":"GBP","in_stock":true},{"title":"A3 (297x420mm) \/ Framed canvas","offer_id":67633334550919,"sku":null,"price":110.0,"currency_code":"GBP","in_stock":true},{"title":"16x20in (40x50cm) \/ Art print","offer_id":67633334583687,"sku":null,"price":57.0,"currency_code":"GBP","in_stock":true},{"title":"16x20in (40x50cm) \/ Framed art print","offer_id":67633334616455,"sku":null,"price":130.0,"currency_code":"GBP","in_stock":true},{"title":"16x20in (40x50cm) \/ Framed canvas","offer_id":67633334649223,"sku":null,"price":140.0,"currency_code":"GBP","in_stock":true},{"title":"18x24in (45x60cm) \/ Art print","offer_id":67633334681991,"sku":null,"price":63.0,"currency_code":"GBP","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed art print","offer_id":67633334714759,"sku":null,"price":150.0,"currency_code":"GBP","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed canvas","offer_id":67633334747527,"sku":null,"price":160.0,"currency_code":"GBP","in_stock":true},{"title":"A2 (420x594mm) \/ Art print","offer_id":67633334780295,"sku":null,"price":63.0,"currency_code":"GBP","in_stock":true},{"title":"A2 (420x594mm) \/ Framed art print","offer_id":67633334813063,"sku":null,"price":150.0,"currency_code":"GBP","in_stock":true},{"title":"A2 (420x594mm) \/ Framed canvas","offer_id":67633334845831,"sku":null,"price":160.0,"currency_code":"GBP","in_stock":true},{"title":"20x28in (50x70cm) \/ Art print","offer_id":67633334878599,"sku":null,"price":77.0,"currency_code":"GBP","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed art print","offer_id":67633334911367,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed canvas","offer_id":67633334944135,"sku":null,"price":220.0,"currency_code":"GBP","in_stock":true},{"title":"24x36in (60x90cm) \/ Art print","offer_id":67633334976903,"sku":null,"price":84.0,"currency_code":"GBP","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed art print","offer_id":67633335009671,"sku":null,"price":230.0,"currency_code":"GBP","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed canvas","offer_id":67633335042439,"sku":null,"price":250.0,"currency_code":"GBP","in_stock":true},{"title":"A1 (594x841mm) \/ Art print","offer_id":67633335075207,"sku":null,"price":84.0,"currency_code":"GBP","in_stock":true},{"title":"A1 (594x841mm) \/ Framed art print","offer_id":67633335107975,"sku":null,"price":230.0,"currency_code":"GBP","in_stock":true},{"title":"A1 (594x841mm) \/ Framed canvas","offer_id":67633335140743,"sku":null,"price":250.0,"currency_code":"GBP","in_stock":true},{"title":"28x40in (70x100cm) \/ Art print","offer_id":67633335173511,"sku":null,"price":110.0,"currency_code":"GBP","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed art print","offer_id":67633335206279,"sku":null,"price":305.0,"currency_code":"GBP","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed canvas","offer_id":67633335239047,"sku":null,"price":305.0,"currency_code":"GBP","in_stock":true},{"title":"30x40in (75x100cm) \/ Art print","offer_id":67633335271815,"sku":null,"price":110.0,"currency_code":"GBP","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed art print","offer_id":67633335304583,"sku":null,"price":305.0,"currency_code":"GBP","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed canvas","offer_id":67633335337351,"sku":null,"price":305.0,"currency_code":"GBP","in_stock":true},{"title":"A0 (841x1189mm) \/ Art print","offer_id":67633335370119,"sku":null,"price":145.0,"currency_code":"GBP","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed art print","offer_id":67633335402887,"sku":null,"price":765.0,"currency_code":"GBP","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed canvas","offer_id":67633335435655,"sku":null,"price":720.0,"currency_code":"GBP","in_stock":true},{"title":"37x50in (94x127cm) \/ Art print","offer_id":67633335468423,"sku":null,"price":185.0,"currency_code":"GBP","in_stock":true},{"title":"37x50in (94x127cm) \/ Framed art print","offer_id":67633335501191,"sku":null,"price":920.0,"currency_code":"GBP","in_stock":true},{"title":"37x50in (94x127cm) \/ Framed canvas","offer_id":67633335533959,"sku":null,"price":865.0,"currency_code":"GBP","in_stock":true},{"title":"45x60in (114x150cm) \/ Art print","offer_id":67633335566727,"sku":null,"price":250.0,"currency_code":"GBP","in_stock":true},{"title":"45x60in (114x150cm) \/ Framed art print","offer_id":67633335599495,"sku":null,"price":1400.0,"currency_code":"GBP","in_stock":true},{"title":"45x60in (114x150cm) \/ Framed canvas","offer_id":67633335632263,"sku":null,"price":1300.0,"currency_code":"GBP","in_stock":true},{"title":"52x70in (132x178cm) \/ Art print","offer_id":67633335665031,"sku":null,"price":415.0,"currency_code":"GBP","in_stock":true},{"title":"52x70in (132x178cm) \/ Framed art print","offer_id":67633335697799,"sku":null,"price":1875.0,"currency_code":"GBP","in_stock":true},{"title":"52x70in (132x178cm) \/ Framed canvas","offer_id":67633335730567,"sku":null,"price":1750.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/0344\/8638\/files\/file_eb5d4755-1921-4c47-898f-3c87e34c346e.jpg?v=1791240381","url":"https:\/\/uniquemaps.co.uk\/es\/products\/geo-ringler-co-vintage-bock-beer-poster-by-henry-jerome-schile-1886","provider":"The Unique Maps Co.","version":"1.0","type":"link"}