{"product_id":"coty-la-rose-jacqueminot-vintage-perfume-poster-by-leonetto-cappiello-1904","title":"Coty La Rose Jacqueminot Vintage Perfume Poster by Leonetto Cappiello, 1904","description":"\u003cp\u003eLeonetto Cappiello’s \u003cem\u003eLa Rose Jacqueminot Coty\u003c\/em\u003e, created in 1904, turns a perfume advertisement into a concentrated spectacle of colour and gesture. Against a near-black ground, a red-haired woman raises a rose towards her face, her profile and elaborate curls poised above the sweeping yellow mass of her dress. Warm oranges, scarlets and golds flare from the darkness, while the simplified silhouette gives the design the immediate legibility required of a poster seen amid the movement and visual noise of the street.\u003c\/p\u003e\n\n\u003cp\u003eItalian-born and active at the centre of European advertising culture, Cappiello was one of the defining poster designers of the early twentieth century. He helped move commercial graphics away from crowded narrative scenes towards bold, isolated figures capable of becoming memorable emblems for a brand. Here, the subject is Coty’s fragrance inspired by the jacqueminot rose. Rather than attempting to describe scent literally, the poster associates it with fashionable bearing, luxuriant colour and a single recognisable flower—an economical visual idea perfectly suited to modern mass advertising.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe composition unfolds in a clear vertical sequence. Across the upper field, the Spanish declaration \u003cem\u003e“El perfume de las personas elegantes”\u003c\/em\u003e appears in emphatic yellow lettering: “the perfume of elegant people”. Below it, the woman’s vivid hair forms a halo of close, rhythmic curls. Her pale face is handled more delicately than the surrounding areas of flat colour, with a slight shadow beneath the chin lending volume to an otherwise strongly graphic figure. The rose is held close enough to suggest the intimate act of testing a fragrance, yet its saturated red also allows it to function as a crisp visual accent.\u003c\/p\u003e\n\n\u003cp\u003eThe dress occupies much of the lower half, spreading outward in broad, graceful curves. Its lemon-yellow and warm golden folds do not construct deep space so much as create movement across the surface, their flowing contours set against the rigid rectangle of the poster. A small perfume bottle provides a more literal reference to the product, but Cappiello keeps it subordinate to the woman’s pose and the flower. The advertisement sells first through recognition and atmosphere; information follows afterwards.\u003c\/p\u003e\n\n\u003cp\u003eAt the foot of the design, decorative lettering names “Gath \u0026amp; Chaves Sociedad Anónima” and “Buenos Aires”. These compact lines balance the commanding slogan above while giving the poster a distinct Spanish-language commercial setting. Typography and figure are carefully integrated: the words frame the woman without interrupting her silhouette, and their yellow colouring echoes the dress, binding the whole design together. Even the restrained background ornament remains secondary, ensuring that face, rose and garment register at once.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eCappiello’s approach was particularly effective at a moment when manufacturers increasingly needed products to stand apart through a coherent visual identity. His posters often rely on one dramatically simplified figure, an unusual gesture and a sharply limited palette. Such designs could be understood quickly from a distance and remembered after the accompanying words had been forgotten. In \u003cem\u003eLa Rose Jacqueminot Coty\u003c\/em\u003e, the rose operates simultaneously as the fragrance’s inspiration, a decorative motif and an identifying device.\u003c\/p\u003e\n\n\u003cp\u003eThe result retains the ornamental elegance associated with turn-of-the-century fashion while anticipating the increasingly concise language of modern graphic design. Its appeal lies in that balance: sensuous curls, soft facial shading and billowing fabric are disciplined by flat colour, strong outline and a remarkably direct hierarchy. Cappiello makes perfume visible not through elaborate scenery, but through one flower, one figure and a blaze of warm colour against darkness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/es\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 24x36in (60x90cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/es\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/es\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/es\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/es\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":67640835670407,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67640835703175,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67640835735943,"sku":null,"price":70.0,"currency_code":"GBP","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":67640835768711,"sku":null,"price":39.0,"currency_code":"GBP","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67640835801479,"sku":null,"price":105.0,"currency_code":"GBP","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed 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