{"product_id":"cellar-bock-vintage-bock-beer-poster-by-henry-jerome-schile-1889","title":"Cellar Bock Vintage Bock Beer Poster by Henry Jerome Schile, 1889","description":"\u003cp\u003eHenry Jerome Schile’s \u003cem\u003eCellar Bock\u003c\/em\u003e (1889) turns a beer advertisement into a bustling tavern scene, rich in incident and earthy humour. At its centre, a woman carries four foaming mugs through a stone-vaulted cellar, her pale apron and patterned dress standing out against the surrounding browns, ochres and glowing orange-yellow light. An amused patron gestures from the lower right, while drinkers gather more quietly beyond the arch. The large words “BOCK” and “BEER” anchor the lower edge, giving the convivial illustration an unmistakably commercial purpose.\u003c\/p\u003e\n\n\u003cp\u003eSchile was an American artist working at a moment when advertising was becoming an increasingly prominent part of urban print culture. By the late nineteenth century, commercial pictures had to perform several tasks at once: catch the eye, establish a recognisable name and associate a product with a desirable experience. \u003cem\u003eCellar Bock\u003c\/em\u003e does so by constructing an entire social world around its drink. Rather than presenting beer as an isolated commodity, it places it amid conversation, hospitality and rustic abundance. The goat’s head displayed at the upper right adds a visual pun: “Bock” is the German word for a male goat, and the animal became a familiar emblem for the beer style.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe composition is organised around the serving woman’s forward movement. Her arms are occupied by the clustered mugs, whose pale, reflective surfaces form one of the brightest areas in the scene. Small costume details—the folds of the apron, the patterned fabric and a neatly indicated pocket—give her figure a degree of specificity that rewards closer attention. Beside her, the seated man in a green jacket leans into the action with a smile and an open-handed gesture, creating a lively exchange across the foreground.\u003c\/p\u003e\n\n\u003cp\u003eSchile builds depth through the architecture of the cellar. The heavy stone arch frames a warmer interior, where subdued figures sit with their drinks; their smaller scale and softer definition make the central group appear more immediate. At the left, two hatted men converse near a barrel topped by a glass of beer. These secondary episodes prevent the poster from reading as a single posed tableau: the eye moves from one pocket of sociability to another, much as it might across a crowded drinking room.\u003c\/p\u003e\n\n\u003cp\u003eText and illustration are closely integrated. Bold yellow lettering along the bottom competes effectively with the darker floor and clothing, while the goat placard in the upper-right corner repeats the advertising message within the fictional setting itself. The goat’s carefully described fur contrasts with the blunt typography, and its head functions almost like a sign above the tavern gathering. Warm colour binds these elements together: deep brown masonry and shadow are relieved by amber light, yellow lettering and the glints across the beer mugs.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003e\u003cem\u003eCellar Bock\u003c\/em\u003e belongs to a period in which advances in mass-reproduced colour imagery encouraged advertisers to favour increasingly elaborate and memorable designs. Schile’s solution combines narrative illustration with graphic directness. The scene offers recognisable characters, expressive faces and architectural atmosphere, yet the product wording remains forceful enough to be read at a glance.\u003c\/p\u003e\n\n\u003cp\u003eThat balance between storytelling and promotion gives the poster much of its continuing interest. Its commercial message is plain, but the numerous glances, gestures and background conversations create something more expansive: a compact record of how late nineteenth-century advertising sold not merely a beverage, but an imagined setting of warmth, company and good cheer.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/es\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/es\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/es\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/es\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/es\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67632472064391,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67632472097159,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67632472129927,"sku":null,"price":70.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67632472162695,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67632472195463,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67632472228231,"sku":null,"price":70.0,"currency_code":"GBP","in_stock":true},{"title":"12x16in (30x40cm) \/ Art print","offer_id":67632472260999,"sku":null,"price":39.0,"currency_code":"GBP","in_stock":true},{"title":"12x16in (30x40cm) \/ Framed art print","offer_id":67632472293767,"sku":null,"price":105.0,"currency_code":"GBP","in_stock":true},{"title":"12x16in (30x40cm) \/ Framed canvas","offer_id":67632472326535,"sku":null,"price":110.0,"currency_code":"GBP","in_stock":true},{"title":"A3 (297x420mm) \/ Art print","offer_id":67632472359303,"sku":null,"price":39.0,"currency_code":"GBP","in_stock":true},{"title":"A3 (297x420mm) \/ Framed art print","offer_id":67632472392071,"sku":null,"price":105.0,"currency_code":"GBP","in_stock":true},{"title":"A3 (297x420mm) \/ Framed canvas","offer_id":67632472424839,"sku":null,"price":110.0,"currency_code":"GBP","in_stock":true},{"title":"16x20in (40x50cm) \/ Art print","offer_id":67632472457607,"sku":null,"price":57.0,"currency_code":"GBP","in_stock":true},{"title":"16x20in (40x50cm) \/ Framed art print","offer_id":67632472490375,"sku":null,"price":130.0,"currency_code":"GBP","in_stock":true},{"title":"16x20in (40x50cm) \/ Framed canvas","offer_id":67632472523143,"sku":null,"price":140.0,"currency_code":"GBP","in_stock":true},{"title":"18x24in (45x60cm) \/ Art print","offer_id":67632472555911,"sku":null,"price":63.0,"currency_code":"GBP","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed art print","offer_id":67632472588679,"sku":null,"price":150.0,"currency_code":"GBP","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed canvas","offer_id":67632472621447,"sku":null,"price":160.0,"currency_code":"GBP","in_stock":true},{"title":"A2 (420x594mm) \/ Art print","offer_id":67632472654215,"sku":null,"price":63.0,"currency_code":"GBP","in_stock":true},{"title":"A2 (420x594mm) \/ Framed art print","offer_id":67632472686983,"sku":null,"price":150.0,"currency_code":"GBP","in_stock":true},{"title":"A2 (420x594mm) \/ Framed canvas","offer_id":67632472719751,"sku":null,"price":160.0,"currency_code":"GBP","in_stock":true},{"title":"20x28in (50x70cm) \/ Art print","offer_id":67632472752519,"sku":null,"price":77.0,"currency_code":"GBP","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed art print","offer_id":67632472785287,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed canvas","offer_id":67632472818055,"sku":null,"price":220.0,"currency_code":"GBP","in_stock":true},{"title":"24x36in (60x90cm) \/ Art print","offer_id":67632472850823,"sku":null,"price":84.0,"currency_code":"GBP","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed art print","offer_id":67632472883591,"sku":null,"price":230.0,"currency_code":"GBP","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed canvas","offer_id":67632472916359,"sku":null,"price":250.0,"currency_code":"GBP","in_stock":true},{"title":"A1 (594x841mm) \/ Art print","offer_id":67632472949127,"sku":null,"price":84.0,"currency_code":"GBP","in_stock":true},{"title":"A1 (594x841mm) \/ Framed art print","offer_id":67632472981895,"sku":null,"price":230.0,"currency_code":"GBP","in_stock":true},{"title":"A1 (594x841mm) \/ Framed canvas","offer_id":67632473014663,"sku":null,"price":250.0,"currency_code":"GBP","in_stock":true},{"title":"28x40in (70x100cm) \/ Art print","offer_id":67632473047431,"sku":null,"price":110.0,"currency_code":"GBP","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed art print","offer_id":67632473080199,"sku":null,"price":305.0,"currency_code":"GBP","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed canvas","offer_id":67632473112967,"sku":null,"price":305.0,"currency_code":"GBP","in_stock":true},{"title":"30x40in (75x100cm) \/ Art print","offer_id":67632473145735,"sku":null,"price":110.0,"currency_code":"GBP","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed art print","offer_id":67632473178503,"sku":null,"price":305.0,"currency_code":"GBP","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed canvas","offer_id":67632473211271,"sku":null,"price":305.0,"currency_code":"GBP","in_stock":true},{"title":"A0 (841x1189mm) \/ Art print","offer_id":67632473244039,"sku":null,"price":145.0,"currency_code":"GBP","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed art print","offer_id":67632473276807,"sku":null,"price":765.0,"currency_code":"GBP","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed canvas","offer_id":67632473309575,"sku":null,"price":720.0,"currency_code":"GBP","in_stock":true},{"title":"37x50in (94x127cm) \/ Art print","offer_id":67632473342343,"sku":null,"price":185.0,"currency_code":"GBP","in_stock":true},{"title":"37x50in (94x127cm) \/ Framed art print","offer_id":67632473375111,"sku":null,"price":920.0,"currency_code":"GBP","in_stock":true},{"title":"37x50in (94x127cm) \/ Framed canvas","offer_id":67632473407879,"sku":null,"price":865.0,"currency_code":"GBP","in_stock":true},{"title":"45x60in (114x150cm) \/ Art print","offer_id":67632473440647,"sku":null,"price":250.0,"currency_code":"GBP","in_stock":true},{"title":"45x60in (114x150cm) \/ Framed art print","offer_id":67632473473415,"sku":null,"price":1400.0,"currency_code":"GBP","in_stock":true},{"title":"45x60in (114x150cm) \/ Framed canvas","offer_id":67632473506183,"sku":null,"price":1300.0,"currency_code":"GBP","in_stock":true},{"title":"52x70in (132x178cm) \/ Art print","offer_id":67632473538951,"sku":null,"price":415.0,"currency_code":"GBP","in_stock":true},{"title":"52x70in (132x178cm) \/ Framed art print","offer_id":67632473571719,"sku":null,"price":1875.0,"currency_code":"GBP","in_stock":true},{"title":"52x70in (132x178cm) \/ Framed canvas","offer_id":67632473604487,"sku":null,"price":1750.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/0344\/8638\/files\/file_9f2845e5-9a48-40fd-8a2d-e1e63cb85236.jpg?v=1791232190","url":"https:\/\/uniquemaps.co.uk\/es\/products\/cellar-bock-vintage-bock-beer-poster-by-henry-jerome-schile-1889","provider":"The Unique Maps Co.","version":"1.0","type":"link"}