{"product_id":"bitter-astrid-vintage-drinks-advertising-poster-by-leon-beyaert-sioen-1926","title":"Bitter Astrid Vintage Drinks Advertising Poster by Leon Beyaert-Sioen, 1926","description":"\u003cp\u003eLeon Beyaert-Sioen’s \u003cem\u003eBitter Astrid\u003c\/em\u003e, created in 1926, turns a beverage advertisement into a spirited piece of interwar graphic theatre. A smiling blonde woman occupies the right of the composition, raising a delicate glass to her lips above a fur-trimmed collar. Beside her, an upright bottle and a cluster of dark red grapes establish the commercial subject, while emphatic lettering announces “BITTER” and the name “Astrid” sweeps beneath it in cursive script. Warm yellow, deep blue and wine-red are arranged in bold, sharply separated areas, giving the poster an immediate, almost stage-lit intensity.\u003c\/p\u003e\n\n\u003cp\u003eBeyaert-Sioen was a Belgian artist working within a European visual culture increasingly shaped by the demands of modern advertising. During the 1920s, a successful poster needed to be understood quickly in the street or shop window, yet many designers retained the modelling, decorative flourish and fashionable figure work associated with illustration. \u003cem\u003eBitter Astrid\u003c\/em\u003e inhabits precisely this meeting point. Its simplified colour structure and forceful typography provide commercial clarity, while the woman’s carefully shaded face, elegant clothing and animated gesture lend the scene a more narrative character.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe eye first settles on the woman’s face, framed by softly waved blonde hair and defined by deep, graphic shadows. Her expression is open and amused rather than demure: flushed cheeks, lifted glass and parted smile give the advertisement a convivial energy. The fine positioning of her fingers is particularly effective. Their light grip on the stem contrasts with the heavier folds of the fur collar below, setting smooth skin and glass against a dense, tactile mass of clothing.\u003c\/p\u003e\n\n\u003cp\u003eAt the lower left, the bottle acts as a visual anchor. Its decorative label contains a small profile vignette, an image within the larger design that rewards close attention. Above it, grapes in deep reds and greens interrupt the broad colour fields with a compact organic motif. Their rounded forms also echo the woman’s curls, the bowl of the glass and the flowing strokes of the Astrid name, creating a subtle rhythm of curves across an otherwise strongly blocked composition.\u003c\/p\u003e\n\n\u003cp\u003eTypography is integral to the poster rather than a caption added after the fact. “BITTER” appears in large serif capitals, designed for instant recognition, while “Astrid” adopts a more personal, fluid hand. The contrast gives the product both authority and personality. Swirling black ornament around the lower area ties lettering, bottle and figure together, while the asymmetric placement of the woman prevents the design from becoming static. The gaze moves diagonally from grapes and headline to raised glass, face and bottle.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eEuropean beverage posters of the interwar years often sold more than taste: they constructed a social mood around the product. Here, fashionable dress, polished gesture and vivid colour suggest sociability and modern pleasure without requiring an elaborate setting. There is no fully described café or dining room. Instead, a few concentrated signs—the glass, the smile, the luxuriant collar and the branded bottle—do the work of an entire scene.\u003c\/p\u003e\n\n\u003cp\u003eThe poster’s particular appeal lies in that economy. Broad planes of yellow and blue provide distance visibility, but closer inspection reveals reflections in the glass, the miniature portrait on the label and nuanced modelling around the woman’s eyes and cheeks. \u003cem\u003eBitter Astrid\u003c\/em\u003e therefore preserves two distinct scales of looking: the brisk impact of commercial design and the slower pleasures of illustrated detail.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/es\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 36x24in (90x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/es\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/es\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/es\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/es\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":67650091188615,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67650091221383,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67650091254151,"sku":null,"price":70.0,"currency_code":"GBP","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":67650091286919,"sku":null,"price":39.0,"currency_code":"GBP","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67650091319687,"sku":null,"price":105.0,"currency_code":"GBP","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed canvas","offer_id":67650091352455,"sku":null,"price":110.0,"currency_code":"GBP","in_stock":true},{"title":"A3 (297x420mm) \/ Art print","offer_id":67650091385223,"sku":null,"price":39.0,"currency_code":"GBP","in_stock":true},{"title":"A3 (297x420mm) \/ Framed art print","offer_id":67650091417991,"sku":null,"price":105.0,"currency_code":"GBP","in_stock":true},{"title":"A3 (297x420mm) \/ Framed canvas","offer_id":67650091450759,"sku":null,"price":110.0,"currency_code":"GBP","in_stock":true},{"title":"18x24in (45x60cm) \/ Art print","offer_id":67650091483527,"sku":null,"price":63.0,"currency_code":"GBP","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed art print","offer_id":67650091516295,"sku":null,"price":150.0,"currency_code":"GBP","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed canvas","offer_id":67650091549063,"sku":null,"price":160.0,"currency_code":"GBP","in_stock":true},{"title":"A2 (420x594mm) \/ Art print","offer_id":67650091581831,"sku":null,"price":63.0,"currency_code":"GBP","in_stock":true},{"title":"A2 (420x594mm) \/ Framed art print","offer_id":67650091614599,"sku":null,"price":150.0,"currency_code":"GBP","in_stock":true},{"title":"A2 (420x594mm) \/ Framed canvas","offer_id":67650091647367,"sku":null,"price":160.0,"currency_code":"GBP","in_stock":true},{"title":"20x28in (50x70cm) \/ Art print","offer_id":67650091680135,"sku":null,"price":77.0,"currency_code":"GBP","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed art print","offer_id":67650091712903,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed canvas","offer_id":67650091745671,"sku":null,"price":230.0,"currency_code":"GBP","in_stock":true},{"title":"24x36in (60x90cm) \/ Art print","offer_id":67650091778439,"sku":null,"price":84.0,"currency_code":"GBP","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed art print","offer_id":67650091811207,"sku":null,"price":230.0,"currency_code":"GBP","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed canvas","offer_id":67650091843975,"sku":null,"price":250.0,"currency_code":"GBP","in_stock":true},{"title":"A1 (594x841mm) \/ Art print","offer_id":67650091876743,"sku":null,"price":84.0,"currency_code":"GBP","in_stock":true},{"title":"A1 (594x841mm) \/ Framed art print","offer_id":67650091909511,"sku":null,"price":230.0,"currency_code":"GBP","in_stock":true},{"title":"A1 (594x841mm) \/ Framed canvas","offer_id":67650091942279,"sku":null,"price":250.0,"currency_code":"GBP","in_stock":true},{"title":"28x40in (70x100cm) \/ Art print","offer_id":67650091975047,"sku":null,"price":110.0,"currency_code":"GBP","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed art print","offer_id":67650092007815,"sku":null,"price":305.0,"currency_code":"GBP","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed canvas","offer_id":67650092040583,"sku":null,"price":305.0,"currency_code":"GBP","in_stock":true},{"title":"30x40in (75x100cm) \/ Art print","offer_id":67650092073351,"sku":null,"price":110.0,"currency_code":"GBP","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed art print","offer_id":67650092106119,"sku":null,"price":305.0,"currency_code":"GBP","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed canvas","offer_id":67650092138887,"sku":null,"price":305.0,"currency_code":"GBP","in_stock":true},{"title":"A0 (841x1189mm) \/ Art print","offer_id":67650092171655,"sku":null,"price":145.0,"currency_code":"GBP","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed art print","offer_id":67650092204423,"sku":null,"price":765.0,"currency_code":"GBP","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed canvas","offer_id":67650092237191,"sku":null,"price":720.0,"currency_code":"GBP","in_stock":true},{"title":"33x50in (84x127cm) \/ Art print","offer_id":67650092269959,"sku":null,"price":185.0,"currency_code":"GBP","in_stock":true},{"title":"33x50in (84x127cm) \/ Framed art print","offer_id":67650092302727,"sku":null,"price":920.0,"currency_code":"GBP","in_stock":true},{"title":"33x50in (84x127cm) \/ Framed canvas","offer_id":67650092335495,"sku":null,"price":865.0,"currency_code":"GBP","in_stock":true},{"title":"40x60in (100x150cm) \/ Art print","offer_id":67650092368263,"sku":null,"price":250.0,"currency_code":"GBP","in_stock":true},{"title":"40x60in (100x150cm) \/ Framed art print","offer_id":67650092401031,"sku":null,"price":1400.0,"currency_code":"GBP","in_stock":true},{"title":"40x60in (100x150cm) \/ Framed canvas","offer_id":67650092433799,"sku":null,"price":1300.0,"currency_code":"GBP","in_stock":true},{"title":"47x70in (120x178cm) \/ Art print","offer_id":67650092466567,"sku":null,"price":415.0,"currency_code":"GBP","in_stock":true},{"title":"47x70in (120x178cm) \/ Framed art print","offer_id":67650092499335,"sku":null,"price":1875.0,"currency_code":"GBP","in_stock":true},{"title":"47x70in (120x178cm) \/ Framed canvas","offer_id":67650092532103,"sku":null,"price":1750.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/0344\/8638\/files\/file_7b91f397-237d-4787-964b-2643eb0100a2.jpg?v=1791412413","url":"https:\/\/uniquemaps.co.uk\/es\/products\/bitter-astrid-vintage-drinks-advertising-poster-by-leon-beyaert-sioen-1926","provider":"The Unique Maps Co.","version":"1.0","type":"link"}