{"product_id":"vintage-bock-beer-poster-by-henry-jerome-schile-1894","title":"Vintage Bock Beer Poster by Henry Jerome Schile, 1894","description":"\u003cp\u003eHenry Jerome Schile’s \u003cem\u003eBock, pyramida no. 198\u003c\/em\u003e, created in 1894, turns a beverage advertisement into a spirited theatrical tableau. A young woman stands triumphantly upon a stack of wooden barrels, raising a foaming glass above the warm brown mass beneath her. Her white costume, striped sleeves and long blue sash lend the figure the air of a festival performer, while a pale brown goat gazes upwards from the lower right. Across the bottom, the word ‘Bock’ appears in large decorative lettering shaded from orange to yellow, anchoring the scene with an unmistakable commercial flourish.\u003c\/p\u003e\n\n\u003cp\u003eSchile was an American artist working during a period in which illustrated print culture was expanding rapidly. Posters and advertising images increasingly joined information with spectacle, using strong colour, memorable figures and decorative typography to distinguish a product in a crowded visual world. Here, the goat is more than a rustic accessory: the German word \u003cem\u003eBock\u003c\/em\u003e means a billy goat, and the animal had become a familiar visual pun in imagery associated with bock beer. Schile makes that connection both immediate and playful, integrating it into a composition that rewards closer attention.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe figure occupies the centre of the tall design, her pale clothing set sharply against the darker barrels and shadowed stonework. One arm lifts the glass towards the upper part of the poster, creating a strong upward movement, while the sweep of her blue sash and the lively stripes of her sleeves prevent the pose from becoming rigid. Highlights on her face, clothing and beer glass produce a concentrated brightness amid the surrounding ochres, amber yellows and deep browns.\u003c\/p\u003e\n\n\u003cp\u003eBeneath her, the barrels form a broad, stepped platform, almost a pyramid within the vertical format. Their curved staves and circular ends introduce a repeating geometry that contrasts with the softer folds of the costume. The goat at lower right breaks that order: its tilted head directs attention back towards the raised drink, completing a visual circuit between animal, figure and product. Small variations in the fur and barrel surfaces enrich an arrangement designed to remain legible at a glance.\u003c\/p\u003e\n\n\u003cp\u003eBehind the central action, an arched stone opening creates a dark recess and gives the foreground forms greater depth. Muted greens and cooler accents temper the otherwise warm palette, while cream-toned margins contain the abundance of detail. At the lower edge, the bold ‘Bock’ lettering functions as both label and decorative foundation. Its rounded script echoes the curves of the barrels, so that typography and illustration appear conceived as parts of the same design rather than as separate layers.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eLate nineteenth-century beverage posters often relied upon character, costume and humour rather than presenting the drink in isolation. Schile’s design follows that broader promotional logic, constructing a miniature world of barrels, stone architecture and festive display around a single glass. The result is persuasive without being visually austere: its message is carried by gesture, colour and the instantly grasped joke of the goat.\u003c\/p\u003e\n\n\u003cp\u003eYet the poster also reflects the period’s appetite for richly worked reproducible imagery. Its forms have a smooth, painterly modelling, but the composition remains decisively graphic, with a commanding central silhouette, clear tonal contrasts and lettering large enough to dominate the lower register. The tension between descriptive detail and advertising directness gives \u003cem\u003eBock, pyramida no. 198\u003c\/em\u003e its particular character: at once a commercial design, a comic visual pun and a lively document of nineteenth-century print culture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/de\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 36x24in (90x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/de\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/de\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/de\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/de\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"12x18in (30x45cm) \/ Art print","offer_id":67650040267143,"sku":null,"price":39.0,"currency_code":"GBP","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67650040299911,"sku":null,"price":105.0,"currency_code":"GBP","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed canvas","offer_id":67650040332679,"sku":null,"price":110.0,"currency_code":"GBP","in_stock":true},{"title":"14x24in (36x60cm) \/ Art print","offer_id":67650040365447,"sku":null,"price":63.0,"currency_code":"GBP","in_stock":true},{"title":"14x24in (36x60cm) \/ Framed art print","offer_id":67650040398215,"sku":null,"price":150.0,"currency_code":"GBP","in_stock":true},{"title":"14x24in (36x60cm) \/ Framed canvas","offer_id":67650040430983,"sku":null,"price":160.0,"currency_code":"GBP","in_stock":true},{"title":"24x36in (60x90cm) \/ Art print","offer_id":67650040463751,"sku":null,"price":83.0,"currency_code":"GBP","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed art print","offer_id":67650040496519,"sku":null,"price":240.0,"currency_code":"GBP","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed canvas","offer_id":67650040529287,"sku":null,"price":250.0,"currency_code":"GBP","in_stock":true},{"title":"28x45in (70x114cm) \/ Art print","offer_id":67650040562055,"sku":null,"price":115.0,"currency_code":"GBP","in_stock":true},{"title":"28x45in (70x114cm) \/ Framed art print","offer_id":67650040594823,"sku":null,"price":460.0,"currency_code":"GBP","in_stock":true},{"title":"28x45in (70x114cm) \/ Framed canvas","offer_id":67650040627591,"sku":null,"price":460.0,"currency_code":"GBP","in_stock":true},{"title":"31x50in (79x127cm) \/ Art print","offer_id":67650040660359,"sku":null,"price":210.0,"currency_code":"GBP","in_stock":true},{"title":"31x50in (79x127cm) \/ Framed art print","offer_id":67650040693127,"sku":null,"price":875.0,"currency_code":"GBP","in_stock":true},{"title":"31x50in (79x127cm) \/ Framed canvas","offer_id":67650040725895,"sku":null,"price":820.0,"currency_code":"GBP","in_stock":true},{"title":"33x60in (84x150cm) \/ Art print","offer_id":67650040758663,"sku":null,"price":305.0,"currency_code":"GBP","in_stock":true},{"title":"33x60in (84x150cm) \/ Framed art print","offer_id":67650040791431,"sku":null,"price":1400.0,"currency_code":"GBP","in_stock":true},{"title":"33x60in (84x150cm) \/ Framed canvas","offer_id":67650040824199,"sku":null,"price":1300.0,"currency_code":"GBP","in_stock":true},{"title":"44x70in (112x178cm) \/ Art print","offer_id":67650040856967,"sku":null,"price":515.0,"currency_code":"GBP","in_stock":true},{"title":"44x70in (112x178cm) \/ Framed art print","offer_id":67650040889735,"sku":null,"price":1875.0,"currency_code":"GBP","in_stock":true},{"title":"44x70in (112x178cm) \/ Framed canvas","offer_id":67650040922503,"sku":null,"price":1750.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/0344\/8638\/files\/file_899e6a95-30ee-402b-92ca-dd540a314f68.jpg?v=1791405616","url":"https:\/\/uniquemaps.co.uk\/de\/products\/vintage-bock-beer-poster-by-henry-jerome-schile-1894","provider":"The Unique Maps Co.","version":"1.0","type":"link"}