{"product_id":"queensland-travel-poster-the-sunshine-state-of-australia-by-s-g-reid-1977","title":"Queensland Travel Poster: The Sunshine State of Australia by S G Reid, 1976","description":"\u003cp\u003eS. G. Reid’s 1976 poster \u003cem\u003eQueensland, the Sunshine State of Australia\u003c\/em\u003e places a monumental clock tower at the centre of a bright, emphatically vertical composition. Warm ochre architecture rises into an expansive blue sky, while green palms, passing clouds and a line of cars establish the scene as both tropical and urban. Rather than offering a panoramic survey of Queensland, Reid concentrates on a single architectural landmark, using its upward thrust and crisply defined silhouette to give the destination a memorable visual identity.\u003c\/p\u003e\n\n\u003cp\u003eThe poster belongs to a period when tourism design increasingly promoted not only particular sights but an entire way of life. Here, the phrase “The Sunshine State of Australia” turns climate into a promise: warmth, brightness and outdoor leisure are presented as defining characteristics of Queensland. Yet the choice of subject gives that message an unexpectedly civic character. Tropical foliage is paired with substantial stone architecture and a busy street, suggesting a destination where holiday atmosphere and metropolitan life meet.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe tower dominates the upper centre, its brown and golden surfaces set against areas of intense, clear blue. Two clock faces are visible, their Roman numerals and dark hands picked out within pale circular dials. Columns, projecting ledges and carved architectural details break up the tall structure, while the pointed crown and its decorative finial sharpen the ascent. A rounded dome appears farther to the right, adding another curved profile to the otherwise strongly upright arrangement.\u003c\/p\u003e\n\n\u003cp\u003eAcross the lower portion, palm fronds spread out in layered fans, partially screening the buildings and street beyond. Their varied greens introduce a softer, more irregular rhythm beneath the geometric tower. Small cars sit near the base of the composition, their differing colours and compact forms providing both period detail and a useful sense of scale: the tower appears all the more imposing because everyday urban activity continues below it.\u003c\/p\u003e\n\n\u003cp\u003eThe lettering forms a firm visual foundation. “QUEENSLAND” is set prominently at the bottom, with “THE SUNSHINE STATE OF AUSTRALIA” beneath it, making the destination unmistakable even at a glance. At the lower left, a yellow circular emblem incorporating the outline of the state and the words “Queensland Government Tourist Bureau” connects the picturesque scene to its promotional purpose. A narrow white border contains the saturated colour, giving the design the clean, self-contained appearance of a carefully composed graphic statement.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eQueensland’s geography extends from major urban centres to tropical coastlines and interiors, but this poster avoids an encyclopaedic list of attractions. Its effectiveness lies in compression: blue sky, palms, sunlight and architecture become a concise shorthand for place. The dominant contrast between warm yellow and cool blue immediately communicates brightness, while the strong central landmark prevents the design from dissolving into a generic vision of sunshine and leisure.\u003c\/p\u003e\n\n\u003cp\u003eReid’s poster also illustrates how tourism graphics of the 1970s balanced photographic immediacy with bold visual simplification. Sharp colour boundaries, a restricted palette and an easily read hierarchy allow the scene to operate simultaneously as city view and advertisement. Close inspection reveals architectural and street-level detail, but from a distance the message remains direct: Queensland is presented as sunny, energetic and distinctly modern.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/de\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/de\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/de\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/de\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/de\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":68187033338247,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":68187033371015,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":68187033403783,"sku":null,"price":70.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":68187033436551,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":68187033469319,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":68187033502087,"sku":null,"price":70.0,"currency_code":"GBP","in_stock":true},{"title":"12x16in (30x40cm) \/ Art print","offer_id":68187033534855,"sku":null,"price":39.0,"currency_code":"GBP","in_stock":true},{"title":"12x16in (30x40cm) \/ Framed art print","offer_id":68187033567623,"sku":null,"price":105.0,"currency_code":"GBP","in_stock":true},{"title":"12x16in (30x40cm) \/ Framed canvas","offer_id":68187033600391,"sku":null,"price":110.0,"currency_code":"GBP","in_stock":true},{"title":"A3 (297x420mm) \/ Art print","offer_id":68187033633159,"sku":null,"price":39.0,"currency_code":"GBP","in_stock":true},{"title":"A3 (297x420mm) \/ Framed art print","offer_id":68187033665927,"sku":null,"price":105.0,"currency_code":"GBP","in_stock":true},{"title":"A3 (297x420mm) \/ Framed canvas","offer_id":68187033698695,"sku":null,"price":110.0,"currency_code":"GBP","in_stock":true},{"title":"16x20in (40x50cm) \/ Art print","offer_id":68187033731463,"sku":null,"price":57.0,"currency_code":"GBP","in_stock":true},{"title":"16x20in (40x50cm) \/ Framed art print","offer_id":68187033764231,"sku":null,"price":130.0,"currency_code":"GBP","in_stock":true},{"title":"16x20in (40x50cm) \/ Framed canvas","offer_id":68187033796999,"sku":null,"price":140.0,"currency_code":"GBP","in_stock":true},{"title":"18x24in (45x60cm) \/ Art print","offer_id":68187033829767,"sku":null,"price":63.0,"currency_code":"GBP","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed art print","offer_id":68187033862535,"sku":null,"price":150.0,"currency_code":"GBP","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed canvas","offer_id":68187033895303,"sku":null,"price":160.0,"currency_code":"GBP","in_stock":true},{"title":"A2 (420x594mm) \/ Art print","offer_id":68187033928071,"sku":null,"price":63.0,"currency_code":"GBP","in_stock":true},{"title":"A2 (420x594mm) \/ Framed art print","offer_id":68187033960839,"sku":null,"price":150.0,"currency_code":"GBP","in_stock":true},{"title":"A2 (420x594mm) \/ Framed canvas","offer_id":68187033993607,"sku":null,"price":160.0,"currency_code":"GBP","in_stock":true},{"title":"20x28in (50x70cm) \/ Art print","offer_id":68187034026375,"sku":null,"price":77.0,"currency_code":"GBP","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed art print","offer_id":68187034059143,"sku":null,"price":205.0,"currency_code":"GBP","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed canvas","offer_id":68187034091911,"sku":null,"price":220.0,"currency_code":"GBP","in_stock":true},{"title":"24x36in (60x90cm) \/ Art print","offer_id":68187034124679,"sku":null,"price":84.0,"currency_code":"GBP","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed art print","offer_id":68187034157447,"sku":null,"price":230.0,"currency_code":"GBP","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed canvas","offer_id":68187034190215,"sku":null,"price":250.0,"currency_code":"GBP","in_stock":true},{"title":"A1 (594x841mm) \/ Art print","offer_id":68187034222983,"sku":null,"price":84.0,"currency_code":"GBP","in_stock":true},{"title":"A1 (594x841mm) \/ Framed art print","offer_id":68187034255751,"sku":null,"price":230.0,"currency_code":"GBP","in_stock":true},{"title":"A1 (594x841mm) \/ Framed canvas","offer_id":68187034288519,"sku":null,"price":250.0,"currency_code":"GBP","in_stock":true},{"title":"28x40in (70x100cm) \/ Art print","offer_id":68187034321287,"sku":null,"price":110.0,"currency_code":"GBP","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed art print","offer_id":68187034354055,"sku":null,"price":305.0,"currency_code":"GBP","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed canvas","offer_id":68187034386823,"sku":null,"price":305.0,"currency_code":"GBP","in_stock":true},{"title":"30x40in (75x100cm) \/ Art print","offer_id":68187034419591,"sku":null,"price":110.0,"currency_code":"GBP","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed art print","offer_id":68187034452359,"sku":null,"price":305.0,"currency_code":"GBP","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed canvas","offer_id":68187034485127,"sku":null,"price":305.0,"currency_code":"GBP","in_stock":true},{"title":"A0 (841x1189mm) \/ Art print","offer_id":68187034517895,"sku":null,"price":145.0,"currency_code":"GBP","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed art print","offer_id":68187034550663,"sku":null,"price":765.0,"currency_code":"GBP","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed canvas","offer_id":68187034583431,"sku":null,"price":720.0,"currency_code":"GBP","in_stock":true},{"title":"37x50in (94x127cm) \/ Art print","offer_id":68187034616199,"sku":null,"price":185.0,"currency_code":"GBP","in_stock":true},{"title":"37x50in (94x127cm) \/ Framed art print","offer_id":68187034648967,"sku":null,"price":920.0,"currency_code":"GBP","in_stock":true},{"title":"37x50in (94x127cm) \/ Framed canvas","offer_id":68187034681735,"sku":null,"price":865.0,"currency_code":"GBP","in_stock":true},{"title":"45x60in (114x150cm) \/ Art print","offer_id":68187034714503,"sku":null,"price":250.0,"currency_code":"GBP","in_stock":true},{"title":"45x60in (114x150cm) \/ Framed art print","offer_id":68187034747271,"sku":null,"price":1400.0,"currency_code":"GBP","in_stock":true},{"title":"45x60in (114x150cm) \/ Framed canvas","offer_id":68187034780039,"sku":null,"price":1300.0,"currency_code":"GBP","in_stock":true},{"title":"52x70in (132x178cm) \/ Art print","offer_id":68187034812807,"sku":null,"price":415.0,"currency_code":"GBP","in_stock":true},{"title":"52x70in (132x178cm) \/ Framed art print","offer_id":68187034845575,"sku":null,"price":1875.0,"currency_code":"GBP","in_stock":true},{"title":"52x70in (132x178cm) \/ Framed canvas","offer_id":68187034878343,"sku":null,"price":1750.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/0344\/8638\/files\/file_20b9e25f-c7a1-4ef7-9dd9-c49bcf5852a0.jpg?v=1794394714","url":"https:\/\/uniquemaps.co.uk\/de\/products\/queensland-travel-poster-the-sunshine-state-of-australia-by-s-g-reid-1977","provider":"The Unique Maps Co.","version":"1.0","type":"link"}