{"product_id":"hasselt-fovel-vintage-drinks-advertising-poster-1950","title":"Hasselt Fovel Vintage Drinks Advertising Poster, 1950","description":"\u003cp\u003e\u003cem\u003eHasselt Fovel\u003c\/em\u003e, dated 1950 and attributed to an anonymous designer, is an exceptionally spare example of mid-century poster graphics. A name set in large black capitals commands the centre of a pale beige field, with no illustration or ornament to compete for attention. Its effect rests almost entirely on proportion, contrast and the visual authority of typography: emphatic lettering held within an expanse of carefully preserved empty space.\u003c\/p\u003e\n\n\u003cp\u003eClassified as a vintage beverage poster, the design belongs to a period in which commercial communication was increasingly shaped by directness and rapid legibility. Rather than constructing a narrative around its subject, it reduces the message to a single verbal identity. This economy gives the poster a distinctly modern character, while the substantial serif letterforms retain a weight and formality absent from more streamlined sans-serif advertising of the period.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe composition is centred and broadly symmetrical. The lettering stretches horizontally across the middle of the rectangular format, immediately establishing a strong graphic axis. Individual characters are sharply delineated, their dark, solid forms standing out against the warm, lightly muted ground. The words are large, but the surrounding negative space prevents them from feeling cramped; instead, the blank field acts almost like a frame, lending the inscription greater presence.\u003c\/p\u003e\n\n\u003cp\u003eThere is little tonal modelling and no illusion of depth. Black and beige meet in clean, decisive edges, producing the flatness associated with printed graphic design rather than pictorial representation. Yet small typographic details provide visual variation: the alternation of vertical stems, rounded forms and projecting serifs creates a measured internal rhythm across the line. The eye moves from letter to letter as it might across a sequence of architectural shapes.\u003c\/p\u003e\n\n\u003cp\u003eWhat makes \u003cem\u003eHasselt Fovel\u003c\/em\u003e memorable is precisely what it leaves out. Many beverage advertisements rely on bottles, glasses, convivial figures or descriptive slogans; here, the name alone carries the composition. That restraint turns an ostensibly functional commercial message into a study in scale and spacing. Its limited palette, disciplined alignment and refusal of decorative excess preserve the clear, self-contained character of 1950s graphic communication.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/de\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the undefined version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/de\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/de\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/de\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/de\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"9x18in (23x45cm) \/ Art print","offer_id":67649413710215,"sku":null,"price":39.0,"currency_code":"GBP","in_stock":true},{"title":"9x18in (23x45cm) \/ Framed art print","offer_id":67649413742983,"sku":null,"price":105.0,"currency_code":"GBP","in_stock":true},{"title":"9x18in (23x45cm) \/ Framed canvas","offer_id":67649413775751,"sku":null,"price":110.0,"currency_code":"GBP","in_stock":true},{"title":"12x24in (30x60cm) \/ Art print","offer_id":67649413808519,"sku":null,"price":63.0,"currency_code":"GBP","in_stock":true},{"title":"12x24in (30x60cm) \/ Framed art print","offer_id":67649413841287,"sku":null,"price":150.0,"currency_code":"GBP","in_stock":true},{"title":"12x24in (30x60cm) \/ Framed canvas","offer_id":67649413874055,"sku":null,"price":160.0,"currency_code":"GBP","in_stock":true},{"title":"18x36in (45x90cm) \/ Art print","offer_id":67649413906823,"sku":null,"price":88.0,"currency_code":"GBP","in_stock":true},{"title":"18x36in (45x90cm) \/ Framed art print","offer_id":67649413939591,"sku":null,"price":230.0,"currency_code":"GBP","in_stock":true},{"title":"18x36in (45x90cm) \/ Framed canvas","offer_id":67649413972359,"sku":null,"price":250.0,"currency_code":"GBP","in_stock":true},{"title":"20x40in (50x100cm) \/ Art print","offer_id":67649414005127,"sku":null,"price":110.0,"currency_code":"GBP","in_stock":true},{"title":"20x40in (50x100cm) \/ Framed art print","offer_id":67649414037895,"sku":null,"price":305.0,"currency_code":"GBP","in_stock":true},{"title":"20x40in (50x100cm) \/ Framed canvas","offer_id":67649414070663,"sku":null,"price":305.0,"currency_code":"GBP","in_stock":true},{"title":"22x50in (56x127cm) \/ Art print","offer_id":67649414103431,"sku":null,"price":185.0,"currency_code":"GBP","in_stock":true},{"title":"22x50in (56x127cm) \/ Framed art print","offer_id":67649414136199,"sku":null,"price":875.0,"currency_code":"GBP","in_stock":true},{"title":"22x50in (56x127cm) \/ Framed canvas","offer_id":67649414168967,"sku":null,"price":755.0,"currency_code":"GBP","in_stock":true},{"title":"30x60in (75x150cm) \/ Art print","offer_id":67649414201735,"sku":null,"price":255.0,"currency_code":"GBP","in_stock":true},{"title":"30x60in (75x150cm) \/ Framed art print","offer_id":67649414234503,"sku":null,"price":1400.0,"currency_code":"GBP","in_stock":true},{"title":"30x60in (75x150cm) \/ Framed canvas","offer_id":67649414267271,"sku":null,"price":1300.0,"currency_code":"GBP","in_stock":true},{"title":"35x70in (89x178cm) \/ Art print","offer_id":67649414300039,"sku":null,"price":415.0,"currency_code":"GBP","in_stock":true},{"title":"35x70in (89x178cm) \/ Framed art print","offer_id":67649414332807,"sku":null,"price":1875.0,"currency_code":"GBP","in_stock":true},{"title":"35x70in (89x178cm) \/ Framed canvas","offer_id":67649414365575,"sku":null,"price":1750.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/0344\/8638\/files\/file_76037d2f-204f-45ef-af27-04c2db10dddc.jpg?v=1791389563","url":"https:\/\/uniquemaps.co.uk\/de\/products\/hasselt-fovel-vintage-drinks-advertising-poster-1950","provider":"The Unique Maps Co.","version":"1.0","type":"link"}