{"product_id":"dubonnet-vintage-aperitif-poster-by-jules-cheret-1896","title":"Dubonnet Vintage Aperitif Poster by Jules Chéret, 1896","description":"\u003cp\u003eJules Chéret’s \u003cem\u003eQuinquina Dubonnet\u003c\/em\u003e, created in 1896, turns an advertisement for the fortified wine-based apéritif into a burst of colour and movement. A fashionably dressed woman occupies the right of the tall composition, raising a bottle and glass amid the swirling folds of a pale yellow gown. Beside her, the words ‘QUINQUINA DUBONNET’ descend in emphatic blue lettering, set against passages of brilliant red, warm cream and golden yellow. Figure, product and brand are compressed into a design legible at a glance yet full of animated detail.\u003c\/p\u003e\n\n\u003cp\u003eChéret was central to the transformation of commercial lithography in late nineteenth-century Paris, when vividly coloured posters became a defining feature of the modern street. Rather than treating advertising as a purely informational exercise, he combined theatrical gesture, fashionable figures and forceful typography into compositions with an immediate public presence. \u003cem\u003eQuinquina Dubonnet\u003c\/em\u003e belongs to this flourishing Belle Époque poster culture, in which cafés, entertainments and consumer goods acquired memorable visual identities through images designed for crowded urban settings.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe composition is carefully asymmetrical. The woman leans into the right-hand side, while the great block of lettering holds the left, creating a lively equilibrium between illustration and text. Her broad, elaborately trimmed hat expands towards the upper edge, its yellow feather-like flourishes echoing the bright tones of her dress. Auburn-red hair, warm flesh tones and areas of deep scarlet sharpen her silhouette against the light cream background.\u003c\/p\u003e\n\n\u003cp\u003eChéret suggests movement through the figure’s clothing rather than through elaborate scenery. The skirt billows in loose, curving folds, modelled with gentle shadows and touches of cooler colour; these rippling contours prevent the pale fabric from becoming a single flat mass. The bottle is held upright and clearly presented, while the glass in her other hand catches a small glint of light. Even at this promotional scale, faint details on the label reinforce the identity of the drink without competing with the larger typography.\u003c\/p\u003e\n\n\u003cp\u003eBelow, ‘APÉRITIF dans tous les Cafés’ shifts the emphasis from brand name to social setting. Its contrasting typeface is less monumental than the blue title above, but remains conspicuous within the lower part of the design. The phrase announces the drink’s availability in cafés, connecting Dubonnet with the public sociability of the period. A restrained decorative element along the bottom edge contains the composition, while the relatively spare background leaves the figure and lettering to carry almost all of its energy.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eThe buoyant women who recur throughout Chéret’s work became known as ‘Chérettes’. Neither formal allegories nor conventional portraits, they are typically presented in motion—dancing, laughing, gesturing or enjoying the pleasures being advertised. Here, the woman’s expansive pose gives the Dubonnet bottle a sense of occasion, while her fashionable costume associates the apéritif with metropolitan leisure. The result is persuasive without relying on a literal café scene: the social world of the product is condensed into one charismatic figure.\u003c\/p\u003e\n\n\u003cp\u003eChéret’s achievement lay partly in understanding how an image functions in public. Large lettering supplies instant recognition; strong colour contrasts command attention; and the cropped, dominant figure gives the design the directness of a performance. Yet closer inspection reveals subtler transitions—from bright red to auburn in the hair, from lemon yellow to creamy shadow across the dress, and from bold typography to lightly worked background texture. \u003cem\u003eQuinquina Dubonnet\u003c\/em\u003e is therefore both an effective period advertisement and a particularly spirited example of the graphic language that made the Parisian poster an art form in its own right.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/de\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/de\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/de\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/de\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/de\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67633464770951,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67633464803719,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67633464836487,"sku":null,"price":70.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67633464869255,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67633464902023,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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